B2B Articles

B2B Marketing Insights

Lead Generation

The Top 3 PPC Metrics You Can't Afford to Ignore

Paid search is an extremely competitive industry, so optimizing your pay-per-click (PPC) ads is essential. There are many ways to quantify your ad metrics but there are three that you simply cannot ignore: search impression share, click-through rate, and quality score. Here is a quick guide to...

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B2B

What Twitter's Conversion Lift Means for Advertisers

B2B marketers know that measuring ROI — and especially measuring the effectiveness of lead-generating efforts — is paramount. They also know that marketing on social media works when it comes to courting new clients. Often, though, it's hard to estimate just how many clicks and conversions those...

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B2B

Using Content to Nurture Sales

If you’re like most companies, your sales team is burned out from working tirelessly to engage prospects, nurture leads, and close as many deals as possible. While your marketing team is doing a great job of generating interest, your sales team is discovering that it’s nearly impossible to...

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B2B

Most Common Website Lead Generation Problems

Continuously generating quality leads for your sales team isn’t something that happens on its own. The "if we build it, they will come" approach (sadly) rarely works. Lead generation takes consistent, careful consideration and optimization of your website, SEO, and content creation initiatives as a...

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B2B

What is Consultative Selling?

Consultative selling is different from traditional sales in that it takes a less aggressive stance in pitching products and solutions to potential buyers. It focuses less on you and your organization and more on the buyer's needs, problems, and interests. Consultative selling demonstrates the value...

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B2B

4 Tips For Increasing Lead Quality From Online Sources

A major challenge facing businesses of all kinds involves improving the quality of your leads from online sources. Almost every sales team knows what it’s like to waste time, resources, and energy on a dead-end lead who is simply looking for the least expensive option or isn’t a good fit for your...

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B2B

4 Chief Benefits of Sales Enablement

Sales enablement can be a highly effective strategy for increasing the productivity and effectiveness of your sales team, by equipping them to have more valuable conversations with qualified leads. Learn more: What is Sales Enablement? In action, sales enablement involves creating high-quality...

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B2B

How to Improve B2B Website Conversion Rates

Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of premium content, filling out a form to become a lead, subscribing to your newsletter, or requesting to speak to a sales representative. For most B2B companies,...

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SEO

How Do I Improve My Website’s Conversion Rate?

Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of content, making a purchase, or signing up for your newsletter. Improving your conversion rate is extremely important because it’s an affordable way to maximize...

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Web design

4 Key Benefits of Using Hubspot with Shopify

There are a number of important benefits to be gained by integrating Hubspot marketing with your Shopify ecommerce site. When you use these two tools together, your company is able to leverage critical customer and purchasing data from your shopping cart with Hubspot’s powerful inbound marketing,...

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Join our latest B2B 
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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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