B2B Articles

B2B Marketing Insights

B2B

Defining a Business Strategy for Websites

Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, sales enablement,...

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Lead Generation

What is Agile Marketing?

Agile marketing is an adaptive marketing approach. The methodology provides customers with the basic/core product, service, or content and then tests the audience’s response, measures its success, and adapts accordingly. This allows your company to respond to change as it occurs rather than...

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B2B

Inbound Marketing Statistics

The following article features a collection of the latest inbound marketing statistics. We looked at data from surveys and studies to compile this collection, which is meant to help companies and organizations either adopt or enhance their inbound marketing strategy. Inbound marketing continues to...

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B2B

Outbound Marketing vs. Inbound Marketing – Which is Better?

Inbound marketing is about attracting qualified leads to your company by creating content designed specifically for your target market. By being helpful and relevant, leads find their way to your site. Your content keeps them coming back for more, and they become long-term customers and brand...

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B2B

What is Lead Scoring?

Lead scoring involves separating high-quality leads that are almost ready to buy from leads that either aren’t yet ready to make a purchasing decision or will never become customers. Only the high-quality leads are sent to sales, ensuring that the sales team only invests their limited time and...

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B2B

Sales Enablement Statistics: Does Sales Enablement Work?

Sales enablement is a strategic and data-driven approach to sales that is designed to increase the productivity and effectiveness of your company’s sales team and increase sales opportunities. Sales enablement also includes the practice of aligning marketing and sales teams to help nurture leads...

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B2B

4 B2B Sales Enablement Best Practices

Sales enablement is a very effective strategy that’s designed to increase the productivity and effectiveness of your company’s sales team. When applied to B2B companies, it involves providing the sales team with the high-level content, training, analytics, feedback, buyer personas, insights,...

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B2B

What is Inbound Sales?

Inbound sales is a strategy that involves focusing on individual buyers and their unique needs, pain points, and goals, rather than using the same generic sales technique on every prospect. It’s a strategy that is entirely free of assumptions, spam, hard sells, and elevator pitches – and it’s...

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SEO

Does Inbound Marketing Work for Nonprofits?

Inbound marketing for nonprofits is focused on attracting prospective donors, beneficiaries, supporters, and volunteers to your nonprofit by creating content designed specifically for your audience. Once visitors arrive at your website, your content and digital communications inspire them to...

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B2B

5 Sales Nurturing Best Practices for IT Companies

Sales nurturing is a critical key to ensuring qualified leads continuously flow through your IT company’s sales pipeline. The strategy involves using marketing automation to nurture strong relationships with buyers at every stage of the sales cycle – engaging them, answering their questions, and...

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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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