Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, sales enablement,...
Agile marketing is an adaptive marketing approach. The methodology provides customers with the basic/core product, service, or content and then tests the audience’s response, measures its success, and adapts accordingly. This allows your company to respond to change as it occurs rather than...
The following article features a collection of the latest inbound marketing statistics. We looked at data from surveys and studies to compile this collection, which is meant to help companies and organizations either adopt or enhance their inbound marketing strategy. Inbound marketing continues to...
Inbound marketing is about attracting qualified leads to your company by creating content designed specifically for your target market. By being helpful and relevant, leads find their way to your site. Your content keeps them coming back for more, and they become long-term customers and brand...
Lead scoring involves separating high-quality leads that are almost ready to buy from leads that either aren’t yet ready to make a purchasing decision or will never become customers. Only the high-quality leads are sent to sales, ensuring that the sales team only invests their limited time and...
Sales enablement is a strategic and data-driven approach to sales that is designed to increase the productivity and effectiveness of your company’s sales team and increase sales opportunities. Sales enablement also includes the practice of aligning marketing and sales teams to help nurture leads...
Sales enablement is a very effective strategy that’s designed to increase the productivity and effectiveness of your company’s sales team. When applied to B2B companies, it involves providing the sales team with the high-level content, training, analytics, feedback, buyer personas, insights,...
Inbound sales is a strategy that involves focusing on individual buyers and their unique needs, pain points, and goals, rather than using the same generic sales technique on every prospect. It’s a strategy that is entirely free of assumptions, spam, hard sells, and elevator pitches – and it’s...
Inbound marketing for nonprofits is focused on attracting prospective donors, beneficiaries, supporters, and volunteers to your nonprofit by creating content designed specifically for your audience. Once visitors arrive at your website, your content and digital communications inspire them to...
Sales nurturing is a critical key to ensuring qualified leads continuously flow through your IT company’s sales pipeline. The strategy involves using marketing automation to nurture strong relationships with buyers at every stage of the sales cycle – engaging them, answering their questions, and...