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Teens Prefer Smart Phones Over Tablets [study]

Ever heard a parent joke around about their child knowing more about their smartphone than they do? A new study by Communicus found that it might not be a joke after all. Children born in the digital...

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Americans to Spend Nearly $80 Per Person Online this Halloween

The first of October has already come and gone, and Halloween is fast approaching. Any thoughts that adults purchasing Halloween items online would be too old to participate in the holiday should be...

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Coupon usage in digital marketing

The Sunday paper isn’t the only place to get coupons anymore. Internet couponing has become incredibly popular, especially within social media and email marketing campaigns. In 2010, online coupon...

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Mobile strategy is a growing priority for businesses

Mobile has a big impact on business, and it’s safe to say that many companies have recognized this fact. In the latest Quarterly Digital Trends Briefing by Econsultancy, a survey of approximately...

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Facebook Still a Major Player in the Social Media World

With all the new social media platforms popping up, one might think that Facebook’s popularity would begin its decline. This is just not the care, according to 2013’s numbers. When looking at...

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Consumers Love Smartphones for Ecommerce

Pondering if mobile ecommerce is a smart move for your business? Or if it’s even worth the effort to invest in your eCommerce mobile experience? Take a look at these statistics that show just how...

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Fortune 500 Blogging Down for the First Time since 2008

The University of Massachusetts Dartmouth Center for Marketing Research has recently found that blogging among Fortune 500 companies has dropped for the first time in seven years. As it is currently,...

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Using Real Time Digital Marketing For B2B

New data from Econsultancy’s B2B Real-Time Marketing Report suggests that marketing has become far more reactionary and much less planned. Digital marketers have had to conform their businesses (and...

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How long do people spend online every day?

A study by GlobalWebIndex has found that internet users spend an average of 6.09 hours on online media a day. The survey consisted of internet users from the ages of 16 to 64 and discovered that, of...

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Social Media Post-Click Behavior

A new report recently released from Shareaholic helped answer the question of what can be expected of post-click behavior linked to a social media post. Shareaholic examined pages per visit, average...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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