Content is at the heart of search engine optimization. Too many SEO professionals over-emphasize how robots will interpret the content of your website, whereas humans should be the real focus. User-experience should be at the heart of every SEO plan. After focusing on quality content and compelling...
Not all B2B websites or businesses have the same goals, intentions or needs. Yet, all B2B websites are still portals for communicating with other humans. It is a common falsehood that B2B should have a less customer-centric focus than a B2C website. Real humans visit both types of websites, and it...
Blogs can be a vital part of an organization's marketing strategy. The format and intent of a business blog can give authors the freedom to explore new and creative ideas not present in other parts of a business website. These ideas can spawn new innovations for marketing, as well as serve as a...
Asking questions and receiving answers can be a great way to participate in an online community--whether you are a community manager, user or brand. Some answer sites score high in search rankings. An example of this is Yahoo Answers, which can be found for numerous question queries. Answer...
RSS is an acronym for Rich Site Summary (also known as Really Simple Syndication) and is a type of content feed format used to publish frequently updated websites—like blogs, news, audio sites, and video sites. Many blogs and news sites use RSS to build up readership. Heavy readers often subscribe...
SEO for websites and blogs can become a full-time job if you want your organization to be truly competitive. Search engine optimization is more than building links from external websites and pointing them to your brand's homepage. SEO is part science and another part art, and within this mix of...
Images are one of the most shared types of content on the web. For digital marketers, images can entirely change the effectiveness of a promoted piece of content. Some vertical search engines and social media websites deal exclusively in image content. Images can be optimized for search engines and...
Here is an old SEO question... Which is better for improving a page's ranking in search engines--dashes or underscores? The difference between dashes and underscores for SEO for Google is fairly small--a second order effect--not a primary factor in ranking, but there is a difference which should be...
Microdata has been a particular focus area of the HTML 5 development. Essentially, microdata ( is a meta data ) that allows designers to create annotations for content in formats that are machine-readable. Microdata contains name-value pairs grouped together and dubbed "items". Microdata items have...
Organizing and making data shareable, searchable and classifiable is in increasingly vital practice within the field of web design. Designers must understand that their art is more than the intersection of verbal and non-verbal communication but it is also a practice of communication to machines,...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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