B2B Articles - May 03, 2013
Asking questions and receiving answers can be a great way to participate in an online community--whether you are a community manager, user or brand. Some answer sites score high in search rankings. An example of this is Yahoo Answers, which can be found for numerous question queries.
Answer marketing can certainly play a role in a real-time search or digital strategy. Answer sites are often more than passive repositories of knowledge. Many popular answer sites contain actual or near real-time features--such as voting, scoring, filters, feeds and search pinging. Content within answer site can go live within search engines quickly--helping to change SERPs and make community responses findable within minutes to hours. This can be a valuable asset to a digital marketing strategy.
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