B2B Articles - February 24, 2013
SEO for websites and blogs can become a full-time job if you want your organization to be truly competitive. Search engine optimization is more than building links from external websites and pointing them to your brand's homepage. SEO is part science and another part art, and within this mix of data-driven decision-making and experienced-based craft is the inherent need to listen to both your audience and the market.
As a business owner or marketing team begins to perform a content assessment of their brand website, it is vital to make an initial list of what is available on the site and network and what is not in inventory.
This initial effort could take the form of a simple checklist. One idea is to put together a check-list using Excel or Google Docs Spreadsheets and share the doc with your planning team. Certainly, there are a number of other great tools to help organize your planning process, but ultimately this inventory list will be the first, giant step towards a website marketing or SEO audit.
As your audit your website content, consider opportunities for growth. The act of a site audit can help your marketing team find many new opportunities and address problems that had been previously overlooked. Web agencies and marketing companies will most-likely have a more exhaustive list guided by their own experience and individual strategy. This list is not intended to be universal, but it is a decent starting point for content planning and SEO audits for websites.
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