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Bing to upgrade PPC Ad Preview Tool

Bing is in the process of upgrading a vital tool for digital marketers--it's PPC ad preview tool. With the upgrade, the tool will receive a new name and expanded functionality. Currently the purpose...

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App developers using Google+ get boost with SEO

In February, Google launched Google+ sign-in for web developers. The feature relies on Google's API and allows anyone sign into a site or app using a Google+ account. Google is now making use of the...

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Do social recommendations improve ad performance?

A survey, Social Ad Effectiveness, by Unruly Media explored the impact of recommendation on brand metrics amongst 18-34 year olds to determine social ad effectiveness. The study was aimed at 18-34...

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Can Adobe predict the virality of Facebook posts?

Adobe recently launched a new predictive social publishing tool, Adobe Social, that helps marketers predict the ROI generated from a Facebook post before it goes live. Adobe Social explores social...

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High interest in mobile location-based advertising

Mobile location-based advertising that rely on geo-fenced strategies are becoming more popular and finding success with consumers, a survey from CouponCabin.com states. According to a new survey...

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How important are events to marketing?

The CMO Council and Exhibit & Event Marketers Association (E2MA) have issued a study on the importance of events to customer engagement and marketing. This examination shows that many businesses rely...

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Facebook supports developers with mobile upgrades

At Facebook's Mobile Developer Conference in NYC, the company will be announcing new ways that they plan on supporting web developers in their evolution of their mobile platform. The Facebook mobile...

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Email marketing for schools & education organizations

Email marketing can be a powerful tool for the marketing and building of support for schools and education institutions. Understanding the best practices for email marketing and then integrating...

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Consumers suggest retailers improve cross-channel marketing integration

According to a report by Accenture, 49% of US consumers feel that brands and retailers can improve the shopping experience by better integrating marketing efforts across channels. The integration...

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Growth of worldwide advertising in 2012

The worldwide advertising market reached a spend of $557 billion in 2012. The growth of worldwide advertising spending was 3.2% year-over-year according to Nielsen’s latest quarterly Global AdView...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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