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For many marketers, email and mobile are not integrated

Digital marketing works best when you connect channels. For many marketing pros and agencies, the majority of a marketing budget is applied to the top two integrated tactics: email with website or...

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Social media to dominate customer engagement in coming 3-5 years

According to an IBM report, social media, despite being an under employed resource for customer interaction today in business, it will become dominant in the next 3-5 years. The IBM survey focused on...

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Mozilla Firefox 23 to take a hard line against mixed SSL web content

Mozilla Firefox 23 is taking a stance against a common bad practice of websites providing mixed secure SSL and non-SSL content on a web page. This update is actually a big change for the web browser....

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New Facebook Open Graph tools help enliven story possibilities within apps

Facebook's Open Graph is going through another upgrade to help web developers tell better stories within their applications. They are pushing out new Open Graph tools to make it easier for web...

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Facebook launches API for comment replies focusing on Pages with 10k followers

For pages and profiles with 10k+ followers, Facebook has launched a new feature: comment replies--helping businesses and celebrities engage with their followers in a more direct manner. A week...

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Smart mobile device users are addicted to Facebook and other apps over surfing

Mobile and tablet users with Android and iOS devices spend an average of 2 hours and 38 minutes per day on their devices. A new report by Flurry Analytics, Flurry Five-Year Report: It’s an App World....

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Most businesses lack mobile optimization for email marketing

A new report co-created by Econsultancy and Adestra tells the story of company marketers who struggle with adopting a mobile optimization strategy for email campaigns. According to the report titled...

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When is the peak web browsing time of day?

Marketers of all varieties are ever in pursuit of greater context for advertising. Context can span from related interests, social connectedness, physical environment or time of day. A new report by...

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Before coffee is the iPhone

According to a new survey from IDC and sponsored by Facebook, 89% of 18-24 year old smartphone users pick up their mobile device within 15 minutes of waking up. And, perhaps more astonishingly, 74%...

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One quarter of global search ad clicks result from Baidu

Baidu dominates web search in China, and because of it's dominant position there, it owns roughly one quarter of global ad click search volume within Q1. The global search engine market for ad...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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