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Integrating New Marketing Practices - Europe vs North America

The misconception that European marketers are at least 12-18 months behind the North Americans when it comes to integrating new marketing practices can be put to rest. In the recently released 2014...

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Digital Media Consumption Habits of the Affluent

A new report from eMarketer looked at the correlation between the US affluent population and digital media consumption. “Affluent,” in this case, indicates a household income of $100,000 or more....

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Mobile Gaming Revenue Estimated to Reach $41 Billon by 2017

Mobile gaming has seen incredible growth recently, but estimates released from Newzoo last month suggests that might have only been the beginning. The research claims that mobile game revenues will...

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Facebook Ad Spending Now Greater on Mobile Than Desktop

Once again, Facebook proves that it can hold its own in the mobile world. New data from Nanigans found that ad spending for Facebook on the mobile plane in Q1 2014 surpassed the spending for desktop...

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90% of Holiday Shoppers Will Purchase Online

The National Retail Federation recently released a survey regarding online holiday shopping and found that 56 percent of shoppers have plans to purchase items online. However, PunchTab, a company...

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Growth of Internet usage in the Middle East and Africa

In eMarketer’s fifth annual “Global Media Intelligence Report,” an estimated 336.5 million people living in Africa and the Middle East will access the internet at least once a month during 2014. That...

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The 2014 Holiday Season and Top Social Media Marketing Trends

Despite Halloween barely just around the corner, the holiday season will quickly amp up after the calendar changes to November. Marketers will need to begin their planning for holiday strategies if...

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Facebook Is Go-To Social Media Platform for LGBTQ Community [study]

For advertisers looking to increase their access and engagement with the LGBTQ community, Facebook seems to be the place to do it. According to a June 2014 report from Community Marketing Inc., 88...

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iPhone Still Dominates Mobile Website Traffic

Even before the release of the new iPhone 6 and iPhone 6 Plus, research from Adobe found that Apple still dominated the US mobile website traffic for smartphones. This comes from a June 2014 report...

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80% of US Adults Receive Breaking News from Digital Sources

A study by the Newspaper Association of America recently found that 80 percent of adult internet users in the US read breaking news content via digital news sources. The study, conducted in August...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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