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The Complete Guide to Structuring Effective Blog Posts

By Justin Champion Think back to the last blog post you read. Did you skim through it as opposed to reading it because the introduction didn’t keep your attention? Did the content seem to ramble as opposed to getting to the point in a helpful and practical way? Were you unable to find a helpful...

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B2B

Marketing Goals Examples for B2B Marketing Teams

In the past, marketing teams were concerned with softer metrics like social media shares, video views, and webpage visits. These metrics spoke to marketing value but not business value i.e. revenue, and it was hard to convince stakeholders to invest in or appreciate marketing. However, B2B...

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B2B

5 Advantages of Online Advertising for B2B Marketers

According to Statista, online advertising spend is steadily growing year-over-year, and is expected to grow almost 11% yearly through 2021. Online advertising opens up many possibilities for marketing teams to scale, reach new contacts, and nurture leads through their funnel. B2B lead generation is...

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B2B

Benefits of a Landing Page for B2B Companies

For anyone wanting to track the performance of their B2B marketing efforts, you have likely heard about the importance of landing pages on your website. You might also have an understanding of landing page best practices. Both are important to learn, especially for improving lead generation...

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B2B

Customer Lifecycle Management: Tips for B2B Tech Companies

As a B2B tech company, your sales process is often several months to even a year long (or more!). It’s also usually a winding pathway, filled with education and deliberation. For tech companies especially, there are often multiple buyers and stakeholders involved. And there are many questions that...

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SEO

My Google Rankings Dropped — What Now?

Have your Google rankings dropped suddenly, or perhaps gradually over time but you are noticing it for the first time now? This can be a serious offense for your website performance and business, especially if you are reliant on organic search marketing for new leads. It’s important that you...

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B2B

Remarketing vs Retargeting: Defining a Strategy for B2B Lead Conversion

One in five marketers now has a dedicated budget for retargeting. (InvespCRO) Once someone leaves your website, all hope of converting them is not lost! Companies can and should recapture attention for their products and services. Acquiring new B2B leads is often costly. Additionally, B2B leads...

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B2B

5 Remarketing Examples for B2B Companies

With today’s data capabilities, we’re used to seeing remarketing ads for our favorite consumer brands. If you browse any major online retail store you will soon find the same products following you around the web in what is called retargeting ads. Or you might see broader remarketing strategies...

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B2B

5 Ways to Optimize Your Downloadable B2B Content for Sales Leads

The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester. Clearly, content matters for the sales process. Content marketing can help give context, or it can show thought leadership. It can be the difference between choosing one vendor and a...

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B2B

5 Reasons Content Creators Should Be Looking At Analytics

Content creators might not be in the habit of mining the wealth of analytical data to find clues as to what kind of content they should be planning to write or how well existing content impacts their bottom line. But these numbers, when taken from the right places, tell the story of how your...

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Marketing Opportunities for B2B IoT Companies

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