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B2B

Can you use Facebook for B2B marketing?

B2B companies often wonder which, if any, social media channels to use for lead generation and awareness. Facebook, the network once solely used to connect with friends and family, often comes into question as to whether or not it’s a useful tool for B2B businesses to communicate with prospects....

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B2B

Is Twitter an Effective Social Channel for B2B?

Many B2B companies struggle to use social media in their marketing efforts, but this is a missed opportunity for too many. Twitter can be an effective platform for B2B organizations to connect with their target market. First, look at Twitter’s growth over the past seven years. Twitter now has...

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B2B

How Effective is Linkedin for B2B Marketing? These 20 Stats Say it All

These 20 Stats Prove LinkedIn Must be Part of B2B Marketing LinkedIn is a powerhouse social network for B2B marketers. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing. For those who are wondering whether or...

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B2B

Tips for Building a B2B Content Strategy for Social Media

Social media and messaging services account for roughly one in every three minutes users spend on the Internet (Global Web Index), which means businesses of all sizes need a sound social media strategy. A good social content strategy for social media starts with goal setting. Goal setting does not...

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B2B

15+ B2B Marketing Statistics: What is Relevant for 2018

B2B marketing statistics and trends show the industry’s shift towards a more digital strategy. B2B marketers now heavily rely on content market tactics to bring in leads and grow the lead pool. Below are 15+ statistics that show how B2B companies are shifting and changing towards more digital,...

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B2B

Where Should You Focus B2B Marketing Strategy? Builder Versus Driver Activities

“If you build it, they will come.” While this motto worked well for baseball enthusiasts in an Iowan farm town, it doesn’t work so well for a results-driven B2B marketing strategy. Why? Because building marketing assets is only half the puzzle to see traffic, leads, and growth. Yet we see many...

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SEO

Small Business Marketing Trends for 2018 - 10 Stats and Insights

Most small business owners and employees play many roles within the company. In some organizations, different members of the team jump in to help with marketing, and in other organizations, a single person must develop and execute the entire marketing strategy. To find out how small businesses...

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SEO

Inbound Marketing Statistics: 10 Stats That Demonstrate Impact

As we move towards a new year, businesses often take time to reflect on what strategies worked and what didn’t work. Organizations think about what tactics to implement in Q1 and what tactics to retire with 2017. If your company is still performing more outbound marketing than inbound marketing,...

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B2B

Guide: How a Shift in Mindset will Improve Brand Growth

By Katie Surace, Senior Marketing Director When I feel stuck in business or personal life, I find a good way to move forward is looking at things objectively. Being objective is hard because we're so close to our own creations, beliefs, and opinions. To overcome it, I talk to people, hear different...

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B2B

How to Nurture Leads from the Awareness to Consideration Stage

Lead nurturing is essential for every company who seeks to expand the number of sales opportunities in their sales pipeline. Especially for B2B companies, who confront longer stages cycles with a group buying decision, it’s important to establish a robust nurturing strategy to improve sales...

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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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