B2B Articles

B2B Marketing Insights

B2B

How to create B2B buyer personas

What is a buyer persona? Personas for marketing Why are buyer personas important to B2B marketing? Many marketing teams ignore the small planning tasks for creating B2B marketing campaigns. One of those often-ignored steps is the creation of buyer personas. Although missing this step may not be...

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SEO

5 holiday marketing tips for retailers

As the season approaches, retailers of all shapes and sizes are in full swing preparations for the holidays. Tis the season to go from red to black! Top 3 Holiday Offer Campaigns Free express shipping Buy more, save more Post-holiday sale 5 holiday marketing Tips for retailers This holiday quick...

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social media marketing

Proactive Communications With Social Media

Social media can be used for more than PR and marketing campaign planning. It's power can reside in relationship development, insights and customer service, as well as SEO, PR, lead generation and other marketing initiatives. Relationships with prospects, leads, sales-ready leads, customers and...

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social media marketing

5 tips for designing a better eCommerce website

Ecommerce businesses are seated with numerous challenges and opportunities with the evolving web. Competition from established retailers as well as brand new start-ups can make for a dizzying array of challenges for eCommerce businesses. More than any other business, eCommerce organizations must...

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SEO

Find underperforming web pages to improve SEO

So often marketers focus on top performing website pages to maximize their return. Obviously giving the best-performing website pages a boost in search engine optimization, page title upgrades and more above-the-fold intrigue, a marketer can greatly improve the traffic and leads generated from...

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SEO

Using Twitter for Business

Businesses often don’t know what to do with a Twitter account once it’s set up. Twitter is a powerful platform, but only if used to its advantage. Twitter can be an extremely strong social platform for business if used appropriately. Here are 4 ways to do so. Understand Twitter - Twitter isn’t...

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B2B

5 tips to improve B2B digital marketing

Business customers require a unique approach compared to consumers, and B2B marketers must adapt their approach accordingly. For example, the B2B buying cycle can be much longer than consumer buying cycles, and to make matters more complicated, in the B2B buying process the decision to purchase may...

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B2B

Defining B2B Customer Lifecycle Marketing

Whether you describe it as a customer lifecycle or buyer continuum, defining the relationship stages for B2B marketing and sales is vital for teams involved in generating leads and revenue for B-to-B businesses. Defining the lifecycle your business employs and understanding the customer experience...

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SEO

Business blogging basics: finding inspiration

Often times with blogging for business, getting started is the hardest part. Many businesses and marketing teams are plagued with writer's block at times. Finding inspiration and confidence can be a common task for teams charged with content production. Ideas for finding a subject for business...

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digital marketing

How to Use Hashtags

A #hashtag is a word or a group of words that provide a means of grouping related posts on social networks like Twitter. Users can search for a particular hashtag and get the set of posts that contain that hash tagged word. Use hashtags to search on social media for particular topics, share your...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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