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Search engines win a victory over low-quality websites

Google and Bing have been at war with low-quality websites and content farms, and their tactics have also struck fear in many legitimate publishers as well--keeping all on their toes. One of the big...

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Trending topics new to Plus search

Google+ search has been updated with a few new tweaks. Trending topics for one has been added to the search component. Also, as a user types their query into the search text box, Google+ separates...

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Too many ads on a website could soon hurt your SEO

Google has been pushing hard lately to improve the quality of it's listings. Two major updates to it's ranking structure, Panda and Freshness, have recently kept SEO companies on their toes. Google...

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A change in Google's algorithm affects 35% of websites

Google just implemented one of the largest changes to it's search ranking system--a change that affects 35% of all websites and search queries. Google makes more than 500 changes to its algorithm...

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SEO companies and web designers dismayed that encrypted search blocking higher percentage of data than expected

Google is now encrypting searches from logged in users, which is causing distress from SEO companies, web designers and others who rely on web analytics to improve their marketing performance. It was...

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Competition data in web analytics just got black and white

The Keyword Ranking tool for competition data in Google Analytics has just become more streamlined. The bar scale graphic which used to depict the competitiveness of a search keyword was replaced...

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Bit.ly's new social search platform allows tracking and classifying mini-links

Bit.ly is the leader in shortened URLs. Their URL mini-fying service provides new, smaller URLs to 80 million websites each day. The company is now expanding their service offering to include the...

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Who uses the META keyword tag anyways these days?

The META keyword tag is almost pointless for search engine optimization. For many search engine optimization companies, even their clients have stopped asking about "embedding" keywords in the hidden...

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About.com Restructures After Significant Layoffs

By Brian Franchell About.com, best known for its topic guides, how-to-guides and articles from freelance contributors on a wide range of topics, became part of the New York Times family in 2005....

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New search data will include public posts from Google Plus

Google is adding new data to it's web search results. Public posts from Google Plus will be included in web search--augmenting Google's expanding social search results. This program of social search...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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