headerIMG

B2B Articles - Oct 16, 2011 11:32:36 PM

Who uses the META keyword tag anyways these days?

bing logo - search engine company by microsoftThe META keyword tag is almost pointless for search engine optimization. For many search engine optimization companies, even their clients have stopped asking about "embedding" keywords in the hidden head area. Aside from possibly fraudulent SEO practitioners who claim to guarantee top, number one rankings in Google using search engine submission tools, the keyword tag area is kind of a commemorative dedicated to a long-past and more innocent internet.

Yet, Danny Sullivan, from Search Engine Land, claims that he found one giant search engine that actually does use the tag. The funny twist is that the tag is used to identify spammers. Bing uses the META keyword tag as a "signal" that something is wrong on a website--it is kind of a red flag. Granted, Bing doesn't base their decision on the keyword tag alone...quite the opposite. They use about 1000 indicators to determine the spamminess of content. Just to be abundantly clear, Bing is not uses the tag as a ranking signal.

REFERENCE website: https://searchengineland.com/the-meta-keywords-tag-lives-at-bing-why-only-spammers-should-use-it-96874?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin