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social media marketing

Useful Marketing Certifications

Marketing certifications are meant to give the recipient deeper subject knowledge and enhanced credibility. But, with so many options available, how can inbound marketers select the one that will best help? This survey of useful marketing certifications is a starting point. As Uber's Chris Messina...

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B2B

4 Best Practices in B2B Digital Marketing

B2B digital marketing faces unique challenges. For one, the B2B buying lifecycle is often slow since a purchase decision typically requires buy-in from many other business decision makers. Better achieve success, no matter the pace of the purchaser’s journey, by employing creativity, skill, and...

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B2B

B2B Social Media Marketing Statistics 2016

Social media is, first and foremost, a way to stay in touch with friends and family. Yet, social media also fills spare time and helps people stay current on the news. No wonder, then, that marketers continue to embrace B2B social media as the second most effective channel for distributing content....

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Sales enablement

The Value of Social Media Monitoring

We post. We tweet. We pin. Repeatedly. Therefore we are doing a great job on social media, right? If that’s your view of social media, you’re missing out on relationship-building and advocacy-building opportunities online. Monitor social media, too. Not only your accounts, but those of your...

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B2B

B2B Marketing Builds Brand Authority with Quality Content

No one likes to be told what to do. Successful B2B marketing, too, is driven by the knowledge that audiences don’t want to be dictated to and interrupted but rather informed, educated and delighted. While quality content is central to this audience engagement, too many businesses generate blogs,...

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Influencer Marketing in the B2B Arena

To appropriate Star Wars, “The Force is Strong” with some on social media. Known in marketing as influencers, these are the people you want to identify to enhance your B2B marketing. Influencers have the power of a social media force (the Yoda-side, not Sidius), to make a difference in terms of...

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B2B

Content Marketing Tips for B2B Technology Providers

The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing tech buyer leads for each stage of...

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Does Marketing Automation Work?

Only 30 percent of B2B marketers describe their organizations as effective at content marketing. That’s down from 38% in 2015, according to the Content Marketing Institute. The respondents in the 2016 study reporting greater effectiveness were those that had documentation, clarity around success,...

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B2B Lead Generation Statistics

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of a lead. How about thinking of a lead as an identifiable person who has expressed interest in your product or service. Here, we use some of them to...

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Sales enablement

Best Practices for Social Monitoring

Have a goal in mind. How are you going to filter out the relevant conversations from all of the online noise. In its social insight analysis, Mashwork focuses on a theory to either validate or discredit, the firm’s CEO, Jared Feldman, told TechRepublic. Related article: Using Social Media Data to...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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