Growth hacking is a marketing technique that has been championed by technology startups that achieved rapid user adoption. It involves using creativity, social metrics, analytical thinking, and data to gain exposure for your brand and achieve exponential, sustainable, and scalable growth in a very...
There was a time, not too long ago, when a company’s homepage was considered the most important page on their website. This is no longer the case. Today, homepages are increasingly less important, because online behavior has changed. Users now arrive on company websites through various links they...
The following article features a collection of the latest social media marketing statistics. We looked at data from surveys, studies, and industry predictions to compile this collection, which is meant to help companies and organizations update and optimize their social media marketing strategy for...
When executed properly, digital marketing can have a substantial impact on your IT company’s sales pipeline. It can help you earn the attention of the right prospects, build a brand presence, increase visibility in the marketplace, generate relevant leads and convert qualified leads into sales...
According to a recent study of membership organizations and social media use, 91% of organizations use Facebook, 88% use LinkedIn, and 86% use Twitter to communicate and engage with current and prospective members. – Kellen Company It’s well known that companies use social media to broaden their...
Inbound marketing is a highly effective method of attracting qualified leads to a communication service company by creating content designed specifically for them. Inbound marketing works because it focuses on being helpful and relevant over being disruptive and invasive. This article focuses on...
Social Selling: Connecting with potential B2B buyers via social tools, such as LinkedIn or Facebook. Social selling in action: Social selling takes the form of answering prospect questions, supportive engagement, and sharing helpful, timely content. These consistent interactions nurture the...
99% of arts organizations have a website, 97% have a social media presence, 85% accept donations online, and 72% sell tickets online. – Pew Research Digital marketing has transformed the arts by enabling organizations to engage with audiences and supporters in new, more effective ways. At...
Inbound marketing is about attracting qualified leads to your SaaS startup by creating content designed specifically for your target market. It’s a strategy that focuses on being helpful and relevant over being disruptive and invasive. Once leads arrive at your site, your content, digital...
Today, one in every 20 public school children in America attends a charter school. – The National Alliance for Public Charter Schools Overall charter school enrollment increased by approximately 225,000 students during the 2012-2013 school year. – The National Alliance for Public Charter Schools...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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