B2B Articles

B2B Marketing Insights

SEO

What is Growth Hacking?

Growth hacking is a marketing technique that has been championed by technology startups that achieved rapid user adoption. It involves using creativity, social metrics, analytical thinking, and data to gain exposure for your brand and achieve exponential, sustainable, and scalable growth in a very...

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SEO

Is a Website Homepage Important?

There was a time, not too long ago, when a company’s homepage was considered the most important page on their website. This is no longer the case. Today, homepages are increasingly less important, because online behavior has changed. Users now arrive on company websites through various links they...

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B2B

Social Media Marketing Statistics for 2015

The following article features a collection of the latest social media marketing statistics. We looked at data from surveys, studies, and industry predictions to compile this collection, which is meant to help companies and organizations update and optimize their social media marketing strategy for...

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B2B

Most Common IT Company Marketing Mistakes

When executed properly, digital marketing can have a substantial impact on your IT company’s sales pipeline. It can help you earn the attention of the right prospects, build a brand presence, increase visibility in the marketplace, generate relevant leads and convert qualified leads into sales...

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Lead Generation

The Benefits of Using Social Media for Membership Organizations

According to a recent study of membership organizations and social media use, 91% of organizations use Facebook, 88% use LinkedIn, and 86% use Twitter to communicate and engage with current and prospective members. – Kellen Company It’s well known that companies use social media to broaden their...

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B2B

Using Inbound Marketing for Communication Service Companies

Inbound marketing is a highly effective method of attracting qualified leads to a communication service company by creating content designed specifically for them. Inbound marketing works because it focuses on being helpful and relevant over being disruptive and invasive. This article focuses on...

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B2B

Social Selling for B2B Telecom Companies

Social Selling: Connecting with potential B2B buyers via social tools, such as LinkedIn or Facebook. Social selling in action: Social selling takes the form of answering prospect questions, supportive engagement, and sharing helpful, timely content. These consistent interactions nurture the...

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SEO

8 Reasons Arts Organizations Need to Embrace Digital Marketing

99% of arts organizations have a website, 97% have a social media presence, 85% accept donations online, and 72% sell tickets online. – Pew Research Digital marketing has transformed the arts by enabling organizations to engage with audiences and supporters in new, more effective ways. At...

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SEO

5 Ways to Use Inbound Marketing for SaaS Startups

Inbound marketing is about attracting qualified leads to your SaaS startup by creating content designed specifically for your target market. It’s a strategy that focuses on being helpful and relevant over being disruptive and invasive. Once leads arrive at your site, your content, digital...

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social media marketing

Online Marketing Tips for Charter Schools

Today, one in every 20 public school children in America attends a charter school. – The National Alliance for Public Charter Schools Overall charter school enrollment increased by approximately 225,000 students during the 2012-2013 school year. – The National Alliance for Public Charter Schools...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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