Marketers often use key performance indicators (KPIs) to measure the effectiveness of their efforts. KPIs are metrics that help analyze and report on website and marketing campaign performance. Leads and sales are deep KPIs that also demonstrate a return on investment. When determining whether you...
There are numerous benefits to Wordpress as a website content management system. At Ironpaper, we work hard to understand the needs of an enterprise in order to make a content management system recommendation. Wordpress is one of our favorites, and here are a few reasons why we love the platform....
Many businesses and non-profits are shifting focus to online PR and SEO efforts. Online PR is very similar to regular PR, but the focus is digital online or digital first. Online PR involves everything from creating great and shareable content to influencing bloggers and inspiring stories within...
People have different reading habits online than they do offline. Online, people tend to scan. They scroll through an article quickly and form an impression. Looking for words, highlighted concepts, photos and commitment level, readers decide whether they need to commit time or if anything "grabs"...
US media advertising spend will hit $171.33 billion in 2013. This number is up 3.8% in total--over $6 billion from last year. Digital and mobile advertising was responsible for this uptick in ad spend for 2013. Programmatic advertising is very popular among online marketers and is seeing popularity...
Many marketers ask: "How many social networks should I use to promote my brand?" There is no absolute formula to answer this question, but here are some general guidelines. It is possible to dilute your efforts to a point of ineffectiveness if you use too many social networks. Quality over...
B2B marketers cannot rely on interruption marketing. As B2B organizations focus more heavily on digital marketing, there will be a trend of crafting their websites to be central to their marketing efforts. These 3 tips can greatly improve the performance and effectiveness of a website for a B2B...
Social media marketing is all about participation within a community. And, within the community, it is best to play by community rules. Many brands, as they begin utilizing social media as a marketing channel, may only post content that relates directly to a sales message. This sole tactic may...
Sometimes it's a good idea to look beyond your organization's four walls to find shareable content. Rebroadcasting fantastic, third-party content can be a perfect way to participate in a social community as a brand. Certainly the rebroadcasted content should be noncompetitive and complementary. The...
Many brands and businesses (including non-profits) should adopt the traits of a media company. By being like a media company, your brand can take a more inbound approach to marketing. See why non-profits should blog About eight years ago Tom Foremski (of the tech blog Silicon Valley Watcher) began...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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