B2B Articles

B2B Marketing Insights

Lead Generation

Guide for launching enterprise websites

Often times, the launch of a website needs better planning. So much goes into the prior stages of design, development, testing, etc. The launch of an enterprise website can often feel like a by-product rather than a signature event. For this reason, many websites have awkward launches with clumsy...

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Web design

Getting started with the Wordpress Loop

Perhaps the most important thing to learn in Wordpress for a web developer is the loop. It's the backbone of Wordpress web design. The loop allows us to display any content from the Wordpress CMS and give that content form, structure and meaning. By using the loop PHP code, a web developer can...

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Web design

Boosting Content with Better Web Design

Web design has come a long way since the days of Geocities and scrolling florescent text. Now a muli-million dollar industry, web design has turned into one of the most lucrative ways to advertise and sell a product or service. Harnessing the current and upcoming web design trends is a great way to...

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Web design

Wordpress myth: Large organizations don't use Wordpress

Many organizations overlook Wordpress as a CMS option when researching options for their next-generation website. Sure, Wordpress is not the ideal tool for all website design projects, but what CMS is? One common myth is that large organizations don't use Wordpress. We see this as just untrue....

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SEO

Responsive website design is critical to email marketing

Websites & email marketing must be designed for mobile A report by Return Path on December 31, 2013 highlights the importance of mobile for email marketing. Over the 2013 holiday season, 51% of all emails were opened on a mobile device. Desktop had a mere 27% of email opens. Mobile responsive web...

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Web design

Wordpress plugins don't always play nice together

Not all Wordpress plugins are developed with mastery or utilize best-practices. Developers of all skill-sets are invited to contribute to the Wordpress community, but not all their creations are ready for prime-time. When planning to use a Wordpress plug-in for a business, ensure that you test the...

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Web design

Search specific categories in Wordpress

Did you know that you can build mini, focused search engines for Wordpress that search specific categories? You can transform sections of your website into individual blogs or topical sections. For websites with both breadth and depth of content, building a search function for specific categories...

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social media marketing

From Followers to Customers

Social media is a great way to reach out to potential customers as well as advertise your products or services. As it stands, global social marketing commerce earnings are expected to reach an estimated $30 billion by 2015. In the United States alone, 50 percent of businesses use social media to...

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SEO

5 Benefits of Remarketing

Remarketing allows marketers to display ads to visitors who've previously been on your website as they browse the Web. Remarketing uses programmatic buying to display ads on a broad array of participating websites. Within the Google ad network, a prospect who visited a brand website may see the...

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SEO

Blog content design to improve acquisition

The new year represents fresh beginnings. For a business, fresh beginnings do not happen automatically, but the perspective your team brings to the game, does help inspire, restore and renew. Additionally, updating brand assets help inspire employees, partners, customers and leads. One area we...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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