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Some web advertisers feel they are overpaying for AdWords due to session-based web ads

The Wall Street Journal recently criticized the Adwords program because of a feature called session-based web ads, which, the newspaper writes, may cause some wev advertisers to overpay. WSJ says...

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Google Places, there's an app for that

A dedicated Google Places app just launched for the iPhone, which is another alternative for using Google-based local search functionality on a mobile device. The new app is focused on discovery more...

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Goo.gl gets web application support

When Google launched their website URL shortner tool, goo.gl in September of 2010, they did not provide an accompanying API for web application support. Competitors, like bit.ly, do provide an API...

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To regulate or not to regulate....search engines

According to a report by Rasmussen Reports, 77% of American adults oppose Federal Communications Commission - government regulation of search engine results. Notably, frequently users oppose...

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Website spam to be targeted with greater focus in 2011

Google has plans to step up their anti-spam efforts for websites in 2011. A new approach for communication of offenses: The process has already begun. Webmaster Tools is being used as a communication...

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Mac App Store Launches

Apple launched a store dedicated to apps, but it not geared for it's iPhone or iPad, it is bringing that same app store functionality to laptops and desktops. The store launched with 1,604 Apps (as...

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Mobile Payment Service by Google

According to an article by Business Week, Google is considering creating a mobile payment service that would allow a tap-and-go type experience for the cell phone. The B.W. report is unconfirmed and...

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Yahoo Search Marketing account transition tool closes on Wednesday Jan 5th

The Yahoo Search Marketing account transition tool will be ending on Jan 5th, 2011 (this Wednesday). The tool helps Yahoo Search Marketing accounts transition over to the Microsoft adCenter. For...

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Bookmark syncing comes to life with new Xmarks

Xmarks nearly closed this year but with the acquisition by LassPass, the bookmark syncing service is now expanding it's capabilities. Xmarks has been a cross-browser bookmark synchronization service,...

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Local search gets a sales team

With the advent of Google Boost, the search giant is pushing harder it's local advertising program. Geographic search is obviously becoming a huge growth area for Google's advertising program, which...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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