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B2B Articles - Jan 12, 2011 11:30:28 PM

Google Places, there's an app for that

A dedicated Google Places app just launched for the iPhone, which is another alternative for using Google-based local search functionality on a mobile device.

The new app is focused on discovery more than search. The Apple produced Maps app is more search focused--directions and navigation.

The new Places app is dedicated to finding businesses and browsing set categories--the dashboard layout is an icon, grid, browsing menu that directions to business listings using a location based input. The app also branches out into a recommendation engine based on Google Hotpot, which shows friends' ratings and reviews.

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