Marketers have traditionally focused on three steps in the buying process, but with the advent of the web, a forth stage has emerged as a significant influencer on the buying process. In the first step, known as "stimulus," potential customers are prompted to seek out a product, usually by...
You may have heard the term "ASO" bandied about, but what does it mean? The acronym stands for three words: App Store Optimization. It refers to a set of techniques to enhance a mobile app's ranking in app store searches, so it is more likely to be downloaded. ASO is analogous to SEO, or search...
Paid search is an extremely competitive industry, so optimizing your pay-per-click (PPC) ads is essential. There are many ways to quantify your ad metrics but there are three that you simply cannot ignore: search impression share, click-through rate, and quality score. Here is a quick guide to...
B2B marketers know that measuring ROI — and especially measuring the effectiveness of lead-generating efforts — is paramount. They also know that marketing on social media works when it comes to courting new clients. Often, though, it's hard to estimate just how many clicks and conversions those...
If you’re like most companies, your sales team is burned out from working tirelessly to engage prospects, nurture leads, and close as many deals as possible. While your marketing team is doing a great job of generating interest, your sales team is discovering that it’s nearly impossible to...
As the IT landscape becomes more competitive, significant, and full of opportunities than ever, it’s increasingly important to ensure that your enterprise's website is fresh, attractive, user-friendly, and engaging. As such, this article outlines the latest web design trends for IT companies – both...
As the world’s most popular content management system, WordPress powers more websites than any other CMS on the market. This article features a collection of statistics that demonstrate just how ubiquitous WordPress has become – and how much people and companies around the globe rely on it....
Continuously generating quality leads for your sales team isn’t something that happens on its own. The "if we build it, they will come" approach (sadly) rarely works. Lead generation takes consistent, careful consideration and optimization of your website, SEO, and content creation initiatives as a...
Consultative selling is different from traditional sales in that it takes a less aggressive stance in pitching products and solutions to potential buyers. It focuses less on you and your organization and more on the buyer's needs, problems, and interests. Consultative selling demonstrates the value...
A major challenge facing businesses of all kinds involves improving the quality of your leads from online sources. Almost every sales team knows what it’s like to waste time, resources, and energy on a dead-end lead who is simply looking for the least expensive option or isn’t a good fit for your...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
