B2B Articles

B2B Marketing Insights

B2B

5 Inbound Marketing Best Practices for IT Value-Added Resellers

The Value-Added Reseller (VAR) drives business value through software, hardware or networking products. Yet communicating that value is essential for the VAR to capture leads and sales opportunities. Amp up the next marketing campaign with these five inbound best practices for IT Value-Added...

read more arrow
B2B

How inbound marketing can boost attendee numbers for business events

Being asked how inbound marketing can boost attendance numbers for business events? Maybe someone is questioning the investment of resources or doubting the value of inbound. There are several responses to give when challenged on taking this approach to increasing turn out at a conference,...

read more arrow
B2B

Do Trade Shows Improve Sales?

There is always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a survey of 100 business owners and marketing managers, 44% said they didn’t calculate their Return on Investment (ROI) for trade show activity. Yes, it’s...

read more arrow
B2B

Tips for improving trade show ROI using inbound marketing

Paying to sponsor a trade show is not a silver bullet technique for driving positive ROI from such events. Simply attending the event isn’t enough either. Trade shows are expensive. Although trade shows can be great for training and educating team members, their marketing ROI can be questionable....

read more arrow
B2B

6 Inbound Marketing Best Practices

Inbound marketing is a powerful and effective methodology for B2B, B2C and nonprofits alike. The most recent State of Inbound study from HubSpot found respondents prioritizing inbound over outbound at a 3:1 ratio — no matter the audience. So, what are some inbound marketing best practices? Develop...

read more arrow
B2B

4 Best Practices in B2B Digital Marketing

B2B digital marketing faces unique challenges. For one, the B2B buying lifecycle is often slow since a purchase decision typically requires buy-in from many other business decision makers. Better achieve success, no matter the pace of the purchaser’s journey, by employing creativity, skill, and...

read more arrow
B2B

The Role of Digital Marketing in Customer Relationship Management

Customer Relationship Management, Digital Marketing & Delight The last stage of the inbound marketing cycle often gets the least attention. Delighting existing customers and boosting their loyalty to turn them into brand evangelists is almost an afterthought in customer relationship management....

read more arrow
Sales enablement

The Value of Social Media Monitoring

We post. We tweet. We pin. Repeatedly. Therefore we are doing a great job on social media, right? If that’s your view of social media, you’re missing out on relationship-building and advocacy-building opportunities online. Monitor social media, too. Not only your accounts, but those of your...

read more arrow
B2B

B2B Marketing Builds Brand Authority with Quality Content

No one likes to be told what to do. Successful B2B marketing, too, is driven by the knowledge that audiences don’t want to be dictated to and interrupted but rather informed, educated and delighted. While quality content is central to this audience engagement, too many businesses generate blogs,...

read more arrow
B2B

The Importance of Defining a Value Proposition for the Internet of Things.

Any marketer recognizes the importance of a strong value proposition. Yet, the stakes are even higher in the Internet of Things (IoT) ecosystem. Differentiation is key with the IoT. A value proposition is a clear statement of what is offered, how that offering stands out in its market, and how the...

read more arrow

Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin