The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing tech buyer leads for each stage of...
Nonprofits need to be careful stewards of their money. A reluctance to take money away from the mission can stand in the way of implementing best marketing practices or embracing marketing automation technology that can help extend reach and win new advocates. Yet most nonprofits already recognize...
Twitter enables the open exchange real-time information with the world in quick, frequent messaging. This is exactly what makes Twitter great, but also challenging for marketing. How does a company or brand stand out? Hashtags are the main way for people to find what they are looking for. Putting...
As a CMO, you may be anxious about your industry’s changing landscape and the rapid pace of technological advances. The recent CMO-specific follow-up to IBM’s C-suite study suggests you’re not alone. “We’ll have to think differently. We can’t be so monolithic; we need to expand our perspective,” a...
If you’re like most companies, your sales team is burned out from working tirelessly to engage prospects, nurture leads, and close as many deals as possible. While your marketing team is doing a great job of generating interest, your sales team is discovering that it’s nearly impossible to...
Continuously generating quality leads for your sales team isn’t something that happens on its own. The "if we build it, they will come" approach (sadly) rarely works. Lead generation takes consistent, careful consideration and optimization of your website, SEO, and content creation initiatives as a...
Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, sales enablement,...
A franchise’s long-term success relies not only on the prominence of the national brand – but also on the health of its local franchisees and affiliated organizations. At Ironpaper, we’ve found that one of the best ways to ensure franchise success in competitive local markets is to incorporate...
The following article features a collection of the latest social media marketing statistics. We looked at data from surveys, studies, and industry predictions to compile this collection, which is meant to help companies and organizations update and optimize their social media marketing strategy for...
A common misconception is that corporations and larger companies don’t need SEO. After all, they are already established, have a loyal customer base, and possess an expansive brand presence – what more could SEO possibly accomplish? The answer is quite a lot. The reality is that as long as big...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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