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Paid Discovery campaigns become nimble and smart for advertisers

Paid Discovery campaigns on StumbleUpon just became a whole lot smarter. The social bookmarking application just introduced a new feature called “interest optimization” to help advertisers target the...

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Nintendo Wii to get Hulu plus media content by 2012

Nintendo announced that it's 3DS handheld and Wii console will be able to access Hulu premium content by the end of 2011. This content includes a wealth of streaming television catalog content....

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How popular will QR codes be for malware developers?

QR codes are being popularized by companies all around the world, yet studies suggest that consumer usage isn't so hot. According to a study by Toluna Quick, only 31% of UK users and consumers knew...

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Encrypted Google searches may obscure some referrer data in web analytics

Google will begin using SSL encryption for search queries when users are logged in to their Google accounts. This will have an impact on SEO and marketing analytics, as those encrypted searches will...

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Understanding how people use websites evolves with data visualization

One of the great benefits of web-based marketing and advertising is a business or organization's ability to understand the ad's performance or measure ROI. Even small businesses can utilize web...

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New ad formats power mobile web marketing for search

New ad formats can be found in Google's Adwords arsenal. Mobile is increasingly becoming a greater platform for marketing with clear ROI. The new advertising formats through Adwords will only further...

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SSL for Google App Custom Domain Names

Google has promoted a new feature to developer testing: SSL for custom domains with Google Apps. The company is currently looking for trusted testers to help with two versions of the feature launch:...

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Facebook's timeline causes concern over web privacy

According to a recent USA Today poll, frequent Facebook users are less likely to be concerned about privacy invasion than less frequent users of the social site. The recent USA TODAY/Gallup Poll...

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Bit.ly's new social search platform allows tracking and classifying mini-links

Bit.ly is the leader in shortened URLs. Their URL mini-fying service provides new, smaller URLs to 80 million websites each day. The company is now expanding their service offering to include the...

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Who uses the META keyword tag anyways these days?

The META keyword tag is almost pointless for search engine optimization. For many search engine optimization companies, even their clients have stopped asking about "embedding" keywords in the hidden...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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