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A change in Google's algorithm affects 35% of websites

Google just implemented one of the largest changes to it's search ranking system--a change that affects 35% of all websites and search queries. Google makes more than 500 changes to its algorithm...

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Web traffic for Internet Explorer drops below 50%

For more than a decade, Internet Explorer has claimed more than 50% of the Internet's traffic. For the first time, Internet Explorer's web traffic fell below 50% in October 2011. Microsoft's browser...

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SEO companies and web designers dismayed that encrypted search blocking higher percentage of data than expected

Google is now encrypting searches from logged in users, which is causing distress from SEO companies, web designers and others who rely on web analytics to improve their marketing performance. It was...

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Can NYC become the next big tech hub?

Silicon Alley is just not enough. NYC wants more. The city has posted a tech competition for building a tech campus. The goal was to solicit plans and pick one in order to strengthen the city's tech...

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Apple Lossless Audio Codec goes open source

Apple announced that they are releasing their Lossless Audio Codec (ALAC) as an open source project. The announcement was made on MacOSForge. The Apple Lossless Audio Codec was developed by Apple and...

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Privacy concerns abated for Google Analytics bug on exit pages

Alex Moss discovered a bug with Google Analytics within the "Landing Pages" > "Exit Pages" reports will result in calling (not the expected data but) a random website. A Google spokesperson confirmed...

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Google+ now open for business

Google+, the search giant's new social network, is now open to businesses, universities and schools. Up to this point, the social website was applicable to personal accounts only. In order for...

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Competition data in web analytics just got black and white

The Keyword Ranking tool for competition data in Google Analytics has just become more streamlined. The bar scale graphic which used to depict the competitiveness of a search keyword was replaced...

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Google+ for business is their edge

It appears that Google is readying their new social network, Google+, for business enterprise users. Currently Google+ is not available for Apps users. In the Web 2.0 Summit this week in San...

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XML encryption may have weakness exposing API data

Researchers have recently proven that a vulnerability in XML Encryption provides a chance for attackers to gain access to sensitive information in API applications. XML Encryption is used in securing...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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