Marketers aim to nurture leads and convert prospects into buyers while increasing the lifetime value of each relationship. Ultimately, marketing is a process of providing ongoing education, inspiration, connection, encouragement, purpose, and resolve -- leading to “yes.” A foundational...
As a CMO, you may be anxious about your industry’s changing landscape and the rapid pace of technological advances. The recent CMO-specific follow-up to IBM’s C-suite study suggests you’re not alone. “We’ll have to think differently. We can’t be so monolithic; we need to expand our perspective,” a...
It may be difficult to say “SMarketing” without wanting to snicker, but there are many reasons integrating sales and marketing — known as SMarketing — is nothing to laugh about. "Companies with ‘dynamic, adaptable sales and marketing processes’ report an average of 10% more sales people on-quota...
Inbound marketing is no longer the new buzz phrase. Yet it’s still the new kid on the block (the dreamy one that listens to you) when compared with outbound marketing. Companies are 3X as likely to see higher ROI on inbound marketing campaigns than outbound. — HubSpot, State of Inbound 2015...
The communication service industry took a well-documented hit in 2015 – and it’s expected to continue this year. According to Gartner, worldwide spending fell 8.3% in 2015, and it’s projected to fall an additional 1.2% in 2016. Yet, with the right approach to lead generation, communication service...
Buyer personas are fictional representations of your actual, paying customers, created based on the data you have about them – such as their job title, budget, buying motivation, challenges, company size, age, pain points, education level, buying concerns, etc. Above: Hubspot's persona system Your...
Relevance is a key element of marketing success. Your website is no longer relevant today if it is not mobile-friendly. You need Responsive Web Design. Responsive Web Design, or RWD for short, is one of the more effective ways to approach designing websites to be seen on mobile devices. A...
We make decisions all day. Even just deciding what to eat or drink in a day prompts 200+ decisions. No wonder then we’re often daunted by choices about what to do or buy. Enterprises seeking marketing automation software must decide amongst a myriad of marketing management solutions promising...
The phrase “email sender score” may inspire you to imagine a new TV show in which judges hold up their 1 -10 placards and grade the quality of contestants’ emails. But, there’s unlikely to be much audience for that – even with the low standards of reality television today. However, audience is very...
Researchers usually undermine hype. Yet, recent studies weighing the potential impact of the Internet of Things (IoT) are consistently feeding the excitement. Before we get into the numbers — and there are many to share — here’s a quick primer on what we mean when we say Internet of Things. The...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
