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B2B

5 Simple Ways to Increase Sales Leads

Attracting prospects to a brand’s digital channels is only one component of the inbound marketing challenge. Converting visitors into sales leads is what really matters to the bottom line. Sales enablement strategies can help convert a prospect to a qualified opportunity. Here are five simple ways...

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B2B

B2B Marketing Builds Brand Authority with Quality Content

No one likes to be told what to do. Successful B2B marketing, too, is driven by the knowledge that audiences don’t want to be dictated to and interrupted but rather informed, educated and delighted. While quality content is central to this audience engagement, too many businesses generate blogs,...

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B2B

Influencer Marketing in the B2B Arena

To appropriate Star Wars, “The Force is Strong” with some on social media. Known in marketing as influencers, these are the people you want to identify to enhance your B2B marketing. Influencers have the power of a social media force (the Yoda-side, not Sidius), to make a difference in terms of...

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B2B

The Importance of Defining a Value Proposition for the Internet of Things.

Any marketer recognizes the importance of a strong value proposition. Yet, the stakes are even higher in the Internet of Things (IoT) ecosystem. Differentiation is key with the IoT. A value proposition is a clear statement of what is offered, how that offering stands out in its market, and how the...

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B2B

Content Marketing Tips for B2B Technology Providers

The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing tech buyer leads for each stage of...

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B2B

Does Marketing Automation Work?

Only 30 percent of B2B marketers describe their organizations as effective at content marketing. That’s down from 38% in 2015, according to the Content Marketing Institute. The respondents in the 2016 study reporting greater effectiveness were those that had documentation, clarity around success,...

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B2B

Defining a value proposition for IT service companies

IT service companies know their supported technologies, security, cloud computing, data storage best practices, and sometimes virtualization. Yet many do not yet know and appreciate the importance of defining a value proposition that positions their brand in the marketplace. Value proposition...

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B2B

B2B Lead Generation Statistics

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of a lead. How about thinking of a lead as an identifiable person who has expressed interest in your product or service. Here, we use some of them to...

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B2B

Defining the B2B Marketing to Sales Lifecycle

Too many B2B marketing teams fail to consider the bigger picture. The main mistake is focusing on just one relationship stage in the marketing to sales lifecycle. Successful inbound marketing assesses customer experience at each stage in the buyer journey. In defining the marketing to sales...

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Sales enablement

Best Practices for Social Monitoring

Have a goal in mind. How are you going to filter out the relevant conversations from all of the online noise. In its social insight analysis, Mashwork focuses on a theory to either validate or discredit, the firm’s CEO, Jared Feldman, told TechRepublic. Related article: Using Social Media Data to...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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