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B2B

Sales Enablement Tools For B2B Marketing

As the marketplace has changed, so has the sales process. The dynamic between sales teams and buyers has shifted; salespeople are no longer the information gatekeeper. This forces sales and marketing to become more agile, data-driven, and timely. Sales enablement tools can help these teams...

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B2B

Lead Generation Mistakes to Avoid

Lead generation was the most important content marketing goal for 85% of B2B marketers surveyed in 2016 by the Content Marketing Institute. Yet even though lead generation is essential to marketing and sales efforts to grow revenue, marketers continue to make mistakes that hurt effective lead...

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B2B

5 Inbound Marketing Best Practices for IT Value-Added Resellers

The Value-Added Reseller (VAR) drives business value through software, hardware or networking products. Yet communicating that value is essential for the VAR to capture leads and sales opportunities. Amp up the next marketing campaign with these five inbound best practices for IT Value-Added...

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B2B

How to Nurture Sales Leads — 5 Tactics that Work

For those wondering how to nurture sales leads into greater opportunities, we round up five tactics that work--distinctly helping to drive leads further into the buying process. Here are five tips on how to nurture sales leads: #1 Use progressive profiling Trying to capture all of a lead’s...

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B2B

7 Must-Have Best Practices for B2B Websites

From speed to conversion, many factors play into a successful website. But while design trends might change, best practices for B2B websites are generally evergreen. Follow these 7 must-have tips for your business website's success. 1. Clearly define your value proposition A value proposition is a...

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B2B

How inbound marketing can boost attendee numbers for business events

Being asked how inbound marketing can boost attendance numbers for business events? Maybe someone is questioning the investment of resources or doubting the value of inbound. There are several responses to give when challenged on taking this approach to increasing turn out at a conference,...

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SEO

10 Important Marketing Acronyms and What They Mean

No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of communication. Without wanting to risk TMI, herewith is a primer on 10 of the most important marketing...

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B2B

Sales Nurturing Statistics That Matter

Sales nurturing is an important tool in revenue generation. This collection of sales nurturing statistics that matter highlights the benefits. What is sales nurturing? Just 56% of B2B organizations verify valid business leads before they are passed to sales. — Marketing Sherpa You can bet those 56%...

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B2B

Inbound Marketing Tips for Data Centers

Those working in data centers or colocation businesses are likely to recognize the value of binaries. Here’s a marketing concept in those terms — inbound v. outbound marketing. With inbound focused on informing and educating potential customers during their buyer’s journey, while outbound shouts a...

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B2B

Best Practices for SaaS lead nurturing

Lead nurturing is an essential component of marketing success across industries, even in the Software as a Service (SaaS) vertical. Adhering to best practices for SaaS lead nurturing can improve your site wide conversion rate, improve demo sign-ups, and increase sales. 79% of marketing leads never...

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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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