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Microsoft To Sell Razorfish

Microsoft purchased aQuantive and Razorfish, a child company, in 2007. The French advertising company Publicis Groupe agreed to buy Razorfish for $530 million in cash and stock following an auction...

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News Corp Seeks To Charge For Content By Mid Next Year

As newspaper revenues decline and the newspaper industry looks towards a darker, bleaker future, News Corp is seeking to charge for content by the middle of next year for its online services. News...

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Whitehouse Takes Health Care Battle To The Web

In an attempt to reach average Americans on the issue of health care reform and to pass new legislation on health care in general, the White House has taken the battle online. The White House has...

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Oprah Joins Twitter, Traffic Soars

Oprah Winfrey joined Twitter, the popular online short messaging service, in April, and traffic to the site has grew considerably in the days following "@Oprah". Her first tweet was "HI TWITTERS ....

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Bing and Yahoo Now Represent 26% of the Search Market

A deal between Bing.com (Microsoft's new search engine) and Yahoo is now official. Together the search engines will command 26% of the search market. Currently Google is still leading the way with...

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Social Networking Site Traffic Has Doubled Since 2007

The number of users of social networking websites such as Facebook, Linkedin and Twitter has doubled since 2007. In the US alone, 55.6 million people use social networking websites. Social networking...

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Outsell Inc Predicts 65 Billion Shift In Spending Away From Traditional Advertising in 2009

Outsell Inc. predicts that companies will shift a collective 65 billion dollars away from traditional advertising to internal web based methods, such as company website improvements and online...

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Microsoft Will Subsidize Your First iPhone

Microsoft will give you a 35% discount for your first iPhone as an effort to promote its new search service Bing.com. This means that you could get an 8G iPhone for 65 bucks thanks to Microsoft--a 3G...

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Intel Publishes Guidelines For Social Media For Employees

While some PR and marketing departments fear the use of social media by employees for engaging dialogue with customers and the public in general, Intel is trying to work with it by publishing a...

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Youtube makes nice with the film industry

Youtube launched an extension dedicated to video trailers to promote upcoming films. The trailers will be organized into four categories: “Latest,” “Popular,” “In Theatres,” and “Opening Soon.” Up...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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