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Misspellings and typos now supported by Apple

Apple recently updated the App Store search engine to assist users with finding apps against all odds, including misspellings, typos and "fat-fingered" searching errors. Sarah Perez at TechCrunch was...

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Programmatic online advertising in 2013 points to increases in 2014

Programmatic advertising is very popular among online marketers. It's popularity is growing. Advertising analysts have been struggling to lock down a forecast and report of 2013 advertising trends....

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What is OK Google?

Google has released a new capability that allows for a hands-free searches on a PC using a Chrome browser extension. Prior to this release of OK Google, a user would have to manually tinker with...

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Keyword planner indicates trademarks

Google's Keyword Planner now shows key phrases that are trademarked. The trademarked terms are displayed with a TM mark. Trademarked terms are allowed to be added to PPC advertising campaigns through...

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Search-referred traffic yielding great results

According to a new report by Chitika, How CTR Varies by Referring Webpage, web traffic from Ask.com, Bing, Yahoo! and Google all offered better performing click through rates (CTR) than internal...

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Online shopping and Black Friday

The web is becoming increasingly important for Black Friday shoppers. Many shoppers are showing signs that eCommerce is preferred to visiting physical stores, as indicated in a survey by Ipsos Public...

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Inaccurate prospect data hurts B2B organizations

A new report by the CMO Council reveals that 79% of B2B marketers feel their prospect data is inaccurate and needs improvement. Only 16% of those polled feel that their prospect data is reliable,...

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How Consumers are Finding New Brands

Social media has become rooted in the way consumers are learning about and connecting with brands. Users area almost constantly connected, with applications on desktops, tablets, smartphones allowing...

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Launch of Twitter Custom Timelines allow for curated tweets

Twitter launched a new feature called Twitter Custom Timelines that allows users to curate tweets within a stream. The new feature is available through Twitter's developer center (dev.twitter.com) or...

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Forecast for total eCommerce spending 2013

It is projected by MarketingLand that US eCommerce spending will exceed $200 billion dollars for the first time after the Q4 holiday this year based on 2013 figures from comScore. The news release,...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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