This issue recently came up simultaneously on several of our websites built using the super easy to use Adobe Business Catalyst CMS. It's a great system for getting sites up and running quickly, but sometimes it takes a minute to figure out how to fully customize everything to your own...
Here is an old SEO question... Which is better for improving a page's ranking in search engines--dashes or underscores? The difference between dashes and underscores for SEO for Google is fairly small--a second order effect--not a primary factor in ranking, but there is a difference which should be...
In Drupal, it is fairly simple to create alphabetized lists of content items. The approach that I am about to describe is just one of a few ways to do just this--perhaps one of the easiest, as it comes straight out of the box. Create a custom content type We would recommend creating a custom...
Website owners and designers can provide instructions to search robots to deny or provide access to specific parts of their website. It can be helpful if you have specific pages or sections of a website that you do not want to show up in search results. The practice can be abused as well, as some...
Let's say you built a website locally and need to upload the whole thing to a remote UNIX / Linux server, but your site is quite large with numerous files, which would take a while to upload. Also, sometimes uploading a copy of a website can be tricky if you miss a file and forget to check the...
Google is releasing an update to GPE that allows users to bring together two great platforms for development: Android and App Engine, which will allow developers to host their backend service and store their app data on Google's cloud service. Project Creation for App Engine-connected Android...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag content with varying degrees of importance. You may...
Microdata has been a particular focus area of the HTML 5 development. Essentially, microdata ( is a meta data ) that allows designers to create annotations for content in formats that are machine-readable. Microdata contains name-value pairs grouped together and dubbed "items". Microdata items have...
Link relations is a way to explain why a resource is be linked to as well as build an understanding of the relationship between data. Common uses of link relations in web design are linking to a stylesheet, image or a javascript file. HTML5 expands the concept of link relations even further by...
There are a number of web design solutions that can cause problems for search engine optimization (SEO). Here is a small list of very common problems that designers should be aware of when setting the initial, foundation for a longer-term SEO marketing practice. AJAX based web pages: Ajax is a...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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