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What social network drives the most engagement?

The new Shareaholic ”Social Referrals That Matter” report examines six months of website traffic that reaches 250 million unique monthly visitors in order to get a sense of what social network drives...

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Digital Marketing and Wearable Tech

The popularity of the Internet of Things has been gaining speed over the last few years, with wearable tech becoming notably more mainstream. Fitness tracking devices, such as the UP-band from...

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Twitter and Billboard to Launch Charts Servcie

Twitter and Billboard to launch a charts service. Twitter and Billboard recently announced that they will be partnering up to create real-time charts which will provide new insight into how the...

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Pinterest Becoming #1 Referrer for Retail Sites Over Facebook and You Tube

A few weeks back, Shopify released a study that showed which social media sites were sending the most traffic for retailers. Now, an Experian Marketing Services’ 2014 Digital Marketer study reveals...

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Why Do People Leave Twitter?

Why are people leaving Twitter? DeutscheBank recently ran a SurveyMonkey study which shed some light on why people leave Twitter. This data is not only useful for people interested in Twitter as an...

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Social Advertising Changes: Facebook and Pinterest

Social media is getting an overhaul in terms of advertising. For instance, Facebook announced several months ago that it was once again changing the way pages would show up in people's timelines, and...

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Survey Says Many Businesses Aren't Utilizing Behavioral Data

Digital marketing company Razorfish recently conducted a study regarding the use of behavior data by marketers. After surveying 685 C-suite executives, they found that 76 percent of marketers don't...

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36% of Internet Traffic is Fake

A Third of Internet Traffic is Fake. The Interactive Advertising Bureau recently revealed an estimate which stated that over one third of all internet traffic is not real. The Bureau also mentioned...

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Online video affects purchase decisions

Online video is becoming increasingly vital for helping customers with purchase decisions. About three quarters of online shoppers are influenced by online video--helping to drive them towards a...

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Video and rich media ad performance scores high

Mobile interactive and animated advertising is gaining in performance and popularity. According to a report by Millennial Media, mobile ads that have integrated interactive and animated features...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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