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Facebook Launches Audience Insights

On the heels of the new Audience Network, Facebook has now launched Audience Insights which will allow marketers to glean more information about their consumer base. With the barrage of information...

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Microsoft Completes Nokia Mobile Acquisition

It's been talked about for months, but today they made it official: Microsoft bought Nokia's phone business to the tune of $7.2 billion. Both companies had been given the go ahead for the merger from...

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Pinterest Becoming #1 Referrer for Retail Sites Over Facebook and You Tube

A few weeks back, Shopify released a study that showed which social media sites were sending the most traffic for retailers. Now, an Experian Marketing Services’ 2014 Digital Marketer study reveals...

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Social Advertising Changes: Facebook and Pinterest

Social media is getting an overhaul in terms of advertising. For instance, Facebook announced several months ago that it was once again changing the way pages would show up in people's timelines, and...

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Social Media and Shopify: Facebook Is Biggest Driver

In 2013, Shopify released a report that highlighted the company enjoyed significant growth, with nearly 1.7 billion dollars in sales in over 121 companies. What's more, if you live in the US and are...

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How Pinteresting...why pinterest is important to marketing

One of the fastest growing websites on the internet and proving to have its advantages over other social media sites, as Pinterest gets smarter it becomes more important (and easier) for businesses...

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Facebook Adds "Trending"

When Facebook first enabled hashtags earlier this year, it seemed inevitable that the social media giant was finding ways to aggregate the data of what its users were posting and commenting about....

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Not Exactly As Planned: Holiday Pinterest Disasters

'Tis the season! We've spoken a lot about the marketing wonders of Pinterest-a very engaged community that is always looking for new ideas, new recipes and other holiday themed goodies. But sometimes...

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How Consumers are Finding New Brands

Social media has become rooted in the way consumers are learning about and connecting with brands. Users area almost constantly connected, with applications on desktops, tablets, smartphones allowing...

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Shopping for blush on the 7 line

Vending machines are popping up everywhere from airports to sidewalks, and L'Oreal is taking them to the subways. If you happen upon the Bryant Park station starting Monday, November 4th you'll be...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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