headerIMG

B2B Articles - Mar 11, 2014 4:01:30 PM

Social Media and Shopify: Facebook Is Biggest Driver

In 2013, Shopify released a report that highlighted the company enjoyed significant growth, with nearly 1.7 billion dollars in sales in over 121 companies. What's more, if you live in the US and are an adult with purchasing power, chances are 1 in 9 that you've bought something from a Shopify store. But how are you most likely to get to a Shopify store? According to a report that the company released yesterday, Facebook is where it's at. In fact, FB drives nearly 63% of  all social media traffic and accounts for nearly 85% of orders and it also has the highest conversion rate at 1.85%.

Shopify Social Media Traffic

The report had key insights on customer behaviors within social media, noting that orders originating from Reddit were up by 152%-with electronics and appliances being what most Reddit users bought. Additionally, Polyvore was a player with orders coming from there having the highest average cart value at almost $67; comparatively Facebook was $55 and Reddit $52, with Youtube generating the least at around $38 but video showing a steady conversion rate of 1.16%.

Screen Shot 2014-03-11 at 3.46.04 PM

And finally, they caution against launching a product on the weekend with data showing a 10-15% drop off on Saturday and Sunday. So we might assume that folks are shopping a bit more during the work day...on their lunch break of course.

Infograhpics courtesy of Shopify.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin