B2B Articles - Apr 25, 2014 7:49:14 PM
It's been talked about for months, but today they made it official: Microsoft bought Nokia's phone business to the tune of $7.2 billion. Both companies had been given the go ahead for the merger from the European Commission and the US Department of Justice a while ago, but on Monday they got the approval from China. It was a logical move for Microsoft since Nokia had been the best partner for Windows phone-which according to the International Data Corporation, is the fastest-growing platform among the leading operating systems in the fourth quarter of 2013.
Industry sources are speculating that Microsoft wishes to expand on that relationship and leverage the hardware to target the affordable mobile devices market, with the potential to be a $50 billion annual opportunity. Although Microsoft EVP Terry Myerson has made a point that there won't be exclusivity and all partners will be treated the same.
“Today we welcome the Nokia Devices and Services business to our family. The mobile capabilities and assets they bring will advance our transformation,” said Microsoft chief executive Satya Nadella. “Together with our partners, we remain focused on delivering innovation more rapidly in our mobile-first, cloud-first world.”
The new firm will be called Microsoft Mobile Oy.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.