B2B Articles

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Web design

4 Key Benefits of Using Hubspot with Shopify

There are a number of important benefits to be gained by integrating Hubspot marketing with your Shopify ecommerce site. When you use these two tools together, your company is able to leverage critical customer and purchasing data from your shopping cart with Hubspot’s powerful inbound marketing,...

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B2B

Defining a Business Strategy for Websites

Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, sales enablement,...

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SEO

7 Ways to Improve Online Ticket Sales

The last thing any organization wants is to be left with unsold tickets on event day. To prevent this from happening, it’s important to make sure your online ticket sales are as strong as possible, by strategically promoting and spreading the word about your event on your website, blog posts and...

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SEO

5 SEO Best Practices for Enterprise Websites

Large enterprises have unique objectives when it comes to SEO. While smaller organizations are looking to educate people about their company, enterprises tend to have brand recognition already. Especially for large organizations in the rapidly advancing technology space, their goals are to maintain...

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SEO

What is Growth Hacking?

Growth hacking is a marketing technique that has been championed by technology startups that achieved rapid user adoption. It involves using creativity, social metrics, analytical thinking, and data to gain exposure for your brand and achieve exponential, sustainable, and scalable growth in a very...

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Web design

6 Marketing Hacks for Shopify eCommerce Websites

The marketing world is a buzz with its latest obsession: growth hacking. Known as the strategy that helped brands like Facebook, Uber, and DropBox achieve astounding growth during their start-up phases, growth hacking is the art and science of finding relevant ways to use your product, data,...

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Web design

7 Critical Mobile Fundraising Trends for Nonprofits

Mobile fundraising is taking the nonprofit world by storm – primarily because it’s so effective and the user adoption trend toward mobile is increasing dramatically.Mobile fundraising involves organizations reaching out and connecting with current and potential supporters via mobile device, which...

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Web design

Is WordPress a Good Choice for Education Websites?

WordPress is an excellent content management system (CMS) for education websites. In fact, a large number of colleges and universities around the world already employ WordPress for their sites, including Harvard Law School, Cornell University, MIT, Duke, Vanderbilt University, the University of...

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Lead Generation

7 Best Practices for Designing Event Microsites

Microsites are branded, one to three page websites, that are hyper-focused on a specific goal, campaign, or event. They operate as independent websites (sometimes on a temporary basis), however they are also distinctly connected to the organization’s parent site. Using an event microsite is...

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B2B

6 Landing Page Design Best Practices

Landing pages play a crucial role in making sure your inbound marketing strategy is successful. Landing pages are the culmination of your lead generation efforts. When visitors arrive on these pages as a result of your SEO, social media, PPC advertising, and content strategies, the job of the...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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