B2B Articles

B2B Marketing Insights

digital marketing

Blog Post Formats for Engaging B2B Buyers

By Chantel Hall, Marketing Content Specialist In 2021, 76% of marketers used blogs to distribute content.1 Blogging is a foundational content marketing asset because it’s free to publish and can help you achieve multiple goals simultaneously, such as reaching organic search result goals, creating a...

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digital marketing

How To Incorporate Data-driven Marketing Into Your Day-to-Day Operations

By Chantel Hall, Marketing Content Specialist Digital marketers are inundated with data today — so much so that it can be difficult to know what data points and metrics to focus on and how to incorporate this data into your day-to-day decisions and strategy. Understanding and utilizing data to...

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Marketing Math for Beginners: How to Calculate and Improve Key Marketing Metrics

By Chantel Hall, Marketing Content Specialist Successful marketing requires data-driven insights built around the metrics that matter. “Vanity” metrics such as social media likes, views, and website visits can be exciting to see climb, but they don’t provide insight into whether your campaigns are...

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How to Build a Successful Sales Enablement Content Strategy — Without Blowing Your Creative Budget

By Chantel Hall, Marketing Content Specialist The average B2B sales decision involves 11 active members and up to seven occasional participants, each of whom has their own priorities, concerns, and goals.1 During the decision phase of the buying cycle, salespeople have to provide information that...

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Lead Generation

Focus on Lead Quality, Not Quantity, to Cut Costs and Improve Conversions

By Chantel Hall, Marketing Content Specialist Most marketing teams are familiar with the pressure to do more within the limits of their budget, with attracting and qualifying more leads usually at the top of the list. But a focus on stuffing as many leads into your pipelines as possible isn’t...

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content marketing

Copywriting vs. Content Writing (And Why You Need Both)

By Chantel Hall, Marketing Content Specialist Digital marketing relies heavily on strong writing. Copywriting and content writing — two critical functions of successful digital marketing — are sometimes talked about as being interchangeable, but they actually achieve different goals for marketers....

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digital marketing

3 Tips for Building an Effective Lead Engagement Strategy

Salespeople are often eager to get a lead on the phone or in a meeting with the hopes of closing a deal, but pitching a meeting or a live demo can be a big ask of a buyer. Additionally, since 70-80% of B2B buyers prefer remote human interaction or digital self-service, even leads with interest and...

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digital marketing

B2B Lead Nurturing Tactics for Every Stage in the Funnel

By Chantel Hall, Marketing Content Specialist As leads move through the marketing-to-sales funnel, your lead nurturing tactics have to evolve to meet them where they are. Relationship building is essential throughout the entire process, but the tone and context of your outreach to leads will change...

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digital marketing

Learn How to Convert Website Visitors with CTAs

By Chantel Hall, Marketing Content Specialist Many businesses focus on increasing the number of visitors to their website, but without any clear next steps for visitors to take, the higher number of visitors to your website won’t necessarily benefit your bottom line. Effective calls to action...

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Sales enablement

How to Build a Scalable Lead Qualification Process

By Chantel Hall, Marketing Content Specialist Lead qualification is a critical step in the B2B sales funnel; it’s where your marketing and sales teams focus on the leads they believe will become high-value customers. And with an average of only 2-5% of leads eventually converting to customers...

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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