B2B Articles

B2B Marketing Insights

B2B

What is Content Marketing?

In order to define what is content marketing, we also want to define the most effective types and define its purpose. Content marketing is a marketing strategy in which you create and publish various educational and sales materials to generate new website visitors, convert leads, and nurture...

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B2B

Key Stages + Stats for the B2B Customer Journey

The “old way of sales” for B2B on its way out—prospect, cold call, email repeatedly, hiding pricing info, and pressure to close. If you don’t believe me, consider this statistic: The vast majority of B2B buyers do research online before they contact a company and are 57% of the way through the...

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B2B

How to Drive B2B Sales Leads with Problem-Focused Content Marketing

Article by the Ironpaper team. Content marketers, beware: The people who buy technology products and services don’t care how many awards your company has won or how long you’ve been in business. Buyers crave valuable, educational content that helps them overcome challenges and make difficult...

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B2B

Shorter Isn’t Always Better - How to Boost Conversions Without Cutting Content

By Arielle Hurst We hate to break it to you, but there aren’t any universal silver bullets that will instantly improve your conversion rates. Although some marketers may strike gold during an A/B test and announce, "Orange buttons tripled our conversions!" This dramatic boost is not guaranteed for...

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B2B

15 Types of Content Marketing (Including Some You Haven’t Thought of Yet)

While there are many types of content marketing imaginable and you are only limited by your creativity, sometimes it can help to start with ideas for inspiration. Content marketing doesn’t need to refer to just the written word (although “crawlable” text content is great for SEO.) Content can be...

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SEO

Landing Page vs Homepage: 5 Strategic Differences

Both landing pages and a strong homepage are necessary for your digital marketing strategy and website presence. But what is the difference between the two? It's a great question and one we can answer in a few different ways. In the landing page vs. homepage debate, landing pages are ultimately...

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B2B

6 Ways to Automate Your Marketing and Sales Alignment With HubSpot

Marketing and sales teams are understanding that they need to align their KPIs and goals to be successful. In fact, when sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates, according to HubSpot. But planning and mutual agreements can...

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B2B

Tips for More Digital Marketing Conversions

If you’re thinking about digital marketing conversions, your head is already in the right place. More than just a static brochure for your business, a business website can convert new leads and bring in business to your sales funnel. And improving those conversions should be a major focus KPI for...

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B2B

4 SaaS Marketing Strategies to Generate and Retain Users

SaaS marketing should be used to generate leads and new users who are a qualified fit for your business. Unlike shorter term sales, SaaS companies need to generate a large pool of leads who have a clear problem that can be solved by an ongoing investment. Because of this, SaaS companies should take...

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B2B

How to Build Your Own Business Email List

Over 700 people per month search “business email list” into Google, with many others searching variations on the term. Clearly, marketers and salespeople are still trying to purchase their way into building a contact database. But purchasing a business list is risky for a few important reasons....

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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