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How to Build Your Own Business Email List

Over 700 people per month search “business email list” into Google, with many others searching variations on the term. Clearly, marketers and salespeople are still trying to purchase their way into building a contact database. But purchasing a business list is risky for a few important reasons....

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B2B

How Remarketing Works to Nurture B2B Leads

What is remarketing? A broad definition of remarketing refers to activities, including retargeting, that seek to recapture attention and information from known leads or previous website visitors. Some remarketing strategies include launching paid advertisements to existing leads or to visitors who...

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B2B

Targeted Advertising and ABM: A High-Converting Strategy for B2B

It’s no mystery that marketing campaigns are becoming more and more targeted. People expect relevancy online. And fewer people have the patience for emails, ads, and other interruptions that aren’t relevant to them. 40.5 percent of survey respondents prefer to see targeted ads above generic ads,...

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B2B

How to Gather Lead Intel With Progressive Profiling

As B2B marketing teams adopt better CRM technology, they can do more advanced things to manage and convert business leads. Read more: What is Progressive Profiling? Progressive profiling is a great tool for growth teams. It allows marketers and sales reps to gather lead information over time. Many...

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B2B

How B2B Marketers Can Use HubSpot for ABM

HubSpot is not often advertised as a platform to support account-based marketing. Therefore many businesses don’t consider it when they transition into ABM strategies — that is, targeting specific accounts rather than casting a wide net. But did you know HubSpot has a range of capabilities for ABM?...

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B2B

HubSpot vs MailChimp: Is HubSpot Really Worth the Money?

As with any large purchase, it’s easy to take the price tag as the most important factor when deciding if the expense is worthwhile. But transitioning from Mailchimp to Hubspot is not just a question of money but also the vision and execution of your overall marketing efforts. Teams that are...

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B2B

Low-Hanging Fruit — Simple Website Optimizations for B2B

Making an impact online doesn’t need to come from flashy, yearly redesigns. You don’t even need the latest web trends or a fresh branding package. Simple optimizations can make your B2B website more impactful. We call these quick wins “low hanging fruit.” Think of small changes for a big return....

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B2B

What is a Qualified Lead? How to Set Criteria

At some point in an advanced lead generation strategy, you will come across the question: What is a qualified lead? A qualified lead is someone who could become a potential customer to you based on criteria and identifying information that they have freely provided. It’s important to note two...

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B2B

Digital Marketing Funnel: B2B Strategies for 2019

Digital marketing in 2018 was defined by several major trends — there was more targeting, more technology and automation, and of course more concern about privacy as spurred by GDPR. B2B marketers moving into 2019 should know some critical things about the digital marketing funnel that will change....

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B2B

Behavioral Targeting Examples for a Strong B2B Campaign

You may be familiar with behavioral targeting for consumer brands — you see it in action every time you search for a product online and see that product “chase” you around the web in different advertising slots. This can make you more likely to buy products by showing you relevant items that are...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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