B2B Articles

B2B Marketing Insights

Web design

Mobile Website Browsing is Here. Is Your Website Ready?

It is clear that today's internet users spend significant time viewing websites through their mobile devices and that the percentage will only continue to grow. Today's websites need to be conceptualized, designed and developed with all devices, from desktop to tablet and smartphone, in mind....

read more arrow
B2B

Using Twitter for B2B marketing

Twitter is a hybrid between a blog and a social network. This "micro-blogging" website offers an API enabling web designers and developers to extend Twitter's services into an array of mobile apps, web apps and websites. This micro-blogging service allows users to publish and explore text-based...

read more arrow
B2B

Build B2B brand awareness online, forget shortcuts

B2B marketers need to grapple with a variety of channels, devices and options when building a B2B marketing strategy for their organization. The emergence of new touchpoints and channels has only increased the complexity of a marketer's task. Marketers strive to simplify this task, but the wrong...

read more arrow
SEO

Audience segmentation tools for building a better marketing strategy

When designing a marketing plan, defining your target user profiles is key. An audience can be comprised of unique and definable segments based on their online behavior. One example of a tool for audience segmentation analysis is Forrester's Social Technographics data that classifies consumers into...

read more arrow
SEO

Improving Header Tags and Body Copy in Websites for SEO

Search engines can be an important source of traffic for marketing campaigns and websites. The study of SEO is important for both marketing agencies and web design firms. Search engines ultimately have two major roles: crawling & building an index of web content, and offering answers by determining...

read more arrow
SEO

Search and social alerts to improve marketing strategy

Alerts are essentially a reverse search engine retrieval process. A web user creates an alert focusing on a keyword or keyphrase, and as the web crawler finds instances of that keyword, a notification is sent. Most alert systems only create a notification if the finding is new or matches a preset...

read more arrow
SEO

Common KPIs and metrics for analyzing website performance

As an analyst spends time with data for a particular website, new and more complex insights will "jump out." If you care about web performance, spend time with the data to better understand potential trends and opportunities. Web performance insights can be vital for website owners, managers or a...

read more arrow
SEO

Managing blog comments to improve SEO

Engagement is a desired outcome for content websites, blogs and brands. Comments, Likes, links, shares and up-votes are all demonstration of engagement, which content websites seek with fervor. There is an additional challenge to building engagement besides great content and great positioning. This...

read more arrow
B2B

Value of audience segmentation for marketing

Both B2B and B2C marketing can benefit from audience segmentation for analytics reporting. Market segmentation is exactly the opposite mentality from mass marketing. In mass marketing, an agency would send the same email or message to a large group, and segmentation allows for targeting smaller...

read more arrow
B2B

Content and collateral for B2B marketing

Content is a vital part of marketing, especially digital marketing. With SEO and PPC forms of marketing, without quality content these methods simply don't work. For the B2B buying process, content is vital, whether your marketing strategy involves direct marketing, digital strategy, traditional...

read more arrow

Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin