B2B Articles

B2B Marketing Insights

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Internet of Things and Digital Marketing

With the Internet of Things rapidly becoming integrated into how we live our life, it stands to reason that it will have a significant impact on digital marketing. As it is, there are already twice as many "things" connected on the Internet than people, and is predicted to inflate to 50 billion...

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social media marketing

Combining online and offline advertising

There’s been much discussion on the strategies between traditional marketing and digital marketing – mostly regarding how effective one is over the other. The former practice consisted mostly of dividing concentrations on online and offline strategies, but experts now consider that melding the two...

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Web Development

How to Decide Between a Responsive Website or a Native Mobile App

As the digital world continues to “go mobile”, today’s brands need to evolved their digital presences and take an analytical look at how to properly present themselves online. Considerations include where in the mobile world their constituents are and how to create the best returns. Key in that...

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Knowledge Base

Social Hiring: A New Trend For Marketing & Digital Agencies

Social recruiting (hiring) lives in the cross section of HR recruitment and social media. The concept goes by many names, including social hiring, social recruitment and social media recruitment. This approach perhaps resonates with no industries better than the marketing and web tech industries,...

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social media marketing

Gamification and Digital Marketing

Gamification is a relatively new concept that uses game-thinking and game mechanics in a non-game context to not only boost productivity for the user, but also as a successful digital marketing platform. Gartner, a technology research firm, estimated that by the end of this year, 70 percent of the...

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Web Development

Twitter hashtags for tech jobs

Need to find a tech or web development job? Twitter hashtags are a great place to start. For one, it can be a great discovery mechanism for finding jobs in tech, web development, design, marketing and the digital space. Another reason is that social sharing helps to extend the visibility of jobs to...

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Web design

Developing a Wordpress custom post type

Custom post types allow developers to extend the Wordpress platform to allow for different types of content to plugins and themes. Simply stated, a custom post type is a special type of content defined by a web developer for a website. Web developers can define both the properties of that content...

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B2B

Google+ B2B marketing hashtags

Hashtags were used in 58% of nationally-run Super Bowl ads this year--setting a new record. Hashtags are becoming more and more important to marketers, as they connect conversations, users and content, as well as reveal trends. For marketing, hashtags help build exposure. Hashtags are to social...

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Web design

Drupal web design best practices

Drupal is a popular framework for developing robust and feature-rich websites. Below are a list of web design best-practices for Drupal. By following these best practices, you will improve the performance, security, architecture and maintenance of your Drupal websites. Drupal web design best...

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Lead Generation

Guide for launching enterprise websites

Often times, the launch of a website needs better planning. So much goes into the prior stages of design, development, testing, etc. The launch of an enterprise website can often feel like a by-product rather than a signature event. For this reason, many websites have awkward launches with clumsy...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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