B2B Articles

B2B Marketing Insights

digital marketing

Blog Post Formats for Engaging B2B Buyers

By Chantel Hall, Marketing Content Specialist In 2021, 76% of marketers used blogs to distribute content.1 Blogging is a foundational content marketing asset because it’s free to publish and can help you achieve multiple goals simultaneously, such as reaching organic search result goals, creating a...

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digital marketing

How To Incorporate Data-driven Marketing Into Your Day-to-Day Operations

By Chantel Hall, Marketing Content Specialist Digital marketers are inundated with data today — so much so that it can be difficult to know what data points and metrics to focus on and how to incorporate this data into your day-to-day decisions and strategy. Understanding and utilizing data to...

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Lead Generation

Focus on Lead Quality, Not Quantity, to Cut Costs and Improve Conversions

By Chantel Hall, Marketing Content Specialist Most marketing teams are familiar with the pressure to do more within the limits of their budget, with attracting and qualifying more leads usually at the top of the list. But a focus on stuffing as many leads into your pipelines as possible isn’t...

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content marketing

Copywriting vs. Content Writing (And Why You Need Both)

By Chantel Hall, Marketing Content Specialist Digital marketing relies heavily on strong writing. Copywriting and content writing — two critical functions of successful digital marketing — are sometimes talked about as being interchangeable, but they actually achieve different goals for marketers....

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digital marketing

3 Tips for Building an Effective Lead Engagement Strategy

Salespeople are often eager to get a lead on the phone or in a meeting with the hopes of closing a deal, but pitching a meeting or a live demo can be a big ask of a buyer. Additionally, since 70-80% of B2B buyers prefer remote human interaction or digital self-service, even leads with interest and...

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marketing

Five Traits of Today’s Top Marketing Directors

By Matt Pilon, Content Specialist B2B marketing directors face unique challenges in their leadership roles at marketing and advertising agencies. They’re on the hook for managing strategy, relations and workflow for multiple clients, often in vastly different industries. They also manage – often...

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demand generation

Why Do My Leads Suck? 5 Benefits of an Agile Marketing Methodology

By Chantel Hall, Marketing Content Specialist, and Lauren Lyon, Senior Analyst and Research Writer In our “Why Do My Leads Suck?” series, we’ve covered a few different ways to address the quality of your leads: aligning your marketing and sales teams, changing how you define “good” and “bad” leads,...

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Lead Generation

The Plague of Production: Why Marketing Teams Get Caught In The Production Trap

By Chris Brunau, Content Specialist Marketing teams who don’t adopt an agile marketing approach may find themselves falling into a production trap. Traditional marketing practices require a considerable amount of planning and production work up-front, and too often they are based on guesswork and...

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Lead Generation

Why Do My Leads Suck? Because You're Not Focusing on Qualified Leads

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer While marketing is the most powerful tool businesses have to attract qualified leads, smart marketers can also use it to keep leads that are a bad fit out of the sales funnel. Last week, we showed...

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Lead Generation

Why Do My Leads Suck? Because You Haven’t Defined “Good” Leads

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer Before you can begin attracting better leads, you need to have a solid definition of what makes a lead “good.” Relying on salespeople to review and analyze every lead to determine if it’s worth...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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