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B2B

Why you should not buy email lists

Many enterprises yearn for a shortcut to lead generation. There are moments when many companies feel a sense of desperation, and consider taking shortcuts to acquiring leads. Here are the reasons that you do not want to buy lists of email contacts. Reason number one of our list is a strong enough...

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B2B

How to improve conversion rates for SaaS marketing

SaaS brands have multiple key performance indicators to help assess the success of their marketing efforts, including free trial registrations, feature/tool usage and sales conversions. The following items are tactics for how to improve conversion rates for SaaS marketing. Freemium or free trial...

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Lead Generation

6 Steps to Drive Online Donations Through Monthly Giving Programs

Did you know that you can drive online donations for your nonprofit though monthly giving programs? That's right. In fact, it's highly recommended, because according to Hubspot, 75% of your new donors will not donate next year. You're going to have to keep them engaged, thereby giving them a reason...

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B2B

Benefits of Social Media for B2B Lead Nurturing

The benefits of social media for B2B lead nurturing are held with high regard by marketers across all industries. Social media outlets are used by online marketers as a productive B2B channel. When used correctly (and consistently), companies can extract many unique leads out of their social media...

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Lead Generation

4 Ways Nonprofits Can Nurture Donors Using Social Media

Online fundraising is growing fast. This is why nonprofits are looking for ways to nurture donors using social media. Easier said than done? Actually - it's pretty easy, so long as it is done right. There are dozens of social networks to choose from for your social media efforts. We decided to...

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SEO

Best Wordpress Plugins for Nonprofit Websites

Always on the lookout for ways to improve your nonprofits website and its performance? If the site is built on Wordpress, there are many great plugins to choose from. Each of these serve as a quick fix. When used correctly, they can help transform your nonprofit website into a powerhouse that reaps...

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social media marketing

How to Write a Corporate Social Media Policy for Employees

A corporate social media policy serves as the starting point for an organization's social media risk management. It goes beyond being a list of do’s and don’ts. The document is meant to serve as a source for educating employees on protecting the organization from the unintended misuse of social...

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SEO

7 Questions to Answer Before Launching a Company Blog

Launching a company blog is easier said than done. There are many questions to answer, and aspects to consider before moving forward. Extensive planning is crucial to the success of the blog. Why? Because most company blogs fail due to inconsistencies, regardless of the quality of content. With...

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Web design

Best Donation Tools for Nonprofits

There are many online donation tools available for nonprofits - how can one choose what’s best for their organization? We narrowed down a few great tools for nonprofits and donors alike. Not only are they affordable for nonprofit fundraising - they are also convenient for donors to use for their...

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Knowledge Base

Low Tech Time Management for a High Tech Industry

There are plenty of online tools and mobile apps available to assist with time management. Yet - it's still easy to get overwhelmed with it all, especially in a work environment. This is why many are beginning to turn to low tech time management and productivity hacks, despite being in a high tech...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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