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Who uses the META keyword tag anyways these days?

The META keyword tag is almost pointless for search engine optimization. For many search engine optimization companies, even their clients have stopped asking about "embedding" keywords in the hidden...

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Microsoft reassures after buying Skype

Microsoft finally got it's deal done--purchasing Skype for $8.5 billion. The announcement stretched back to May, but it took a while for approval. Antitrust regulators in the U.S. and the European...

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Can social, internet video build brands? Youtube thinks so

Businesses still spend quite a bit of money promoting their brands on traditional television, despite the fact that the medium is losing viewers for new technology choices that are internet-based....

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Blackberries back up and running following large outage

Blackberry service has been restored for 70 million customers worldwide following three agonizing days of outages. Research in Motion is still trying to determine the exact cause of the outage and...

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The Reality of the Siri Voice Recognition System

It is easy to discount Siri as just another Voice recognition application, albeit a rather good one. Siri is an Artificial Intelligence infrastructure and continual learning and contextual awareness...

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Jobs’ Recipe: Mastering Price, Design and Performance

“Design is not just what it looks like and feels like. Design is how it works.” Reflecting upon the many ways in which Steve jobs has changed our world, and more to the point each and every one of...

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Groupon sinks deeper as it nears IPO

By Brian Franchell Recent highly anticipated IPOs like LinkedIn and Zillow have shown the dire importance of experienced leadership upon the lead up to becoming public. All aspects of the business...

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About.com Restructures After Significant Layoffs

By Brian Franchell About.com, best known for its topic guides, how-to-guides and articles from freelance contributors on a wide range of topics, became part of the New York Times family in 2005....

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No iPhone 5? Apple Breaking with the Past?

It’s been confirmed. Apple will be hosting its next iPhone event on October 4 and this time at its Cupertino, California headquarters instead of in San Francisco. Apple’s new CEO Tim Cooke will take...

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Your iPhone will be your next Google

Apple is coming between you and Google. Their upcoming mobile “Assistant” feature in iOS will create a new way of searching that places the mobile device at the top of the search engine food chain....

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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