B2B Articles

B2B Marketing Insights

Lead Generation

Brand journalism for enterprises

Brand journalism is increasingly becoming a way for companies to engage with prospects, leads, customers, partners and the public. Many enterprises are making the leap from being advertising centric to being content centric in their approach to marketing. Story-telling can help make brands resonate...

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social media marketing

Top Brand Activity On Twitter

How top brands use Twitter Twitter has grown significantly as a medium in the past few years. Currently there are 645 million registered users on Twitter, with an average of 135,000 new users signing up every day. There are 9,100 tweets posted every second and 2.1 billion Twitter search engine...

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B2B

B2B Email Marketing Strategies

Though social media marketing has advanced leaps and bounds, it’s still no match for email marketing. The same can be said for B2B email marketing – when used properly, it can be a valuable marketing strategy. The reasons for which are simple: Email marketing is more scalable and less intrusive...

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Lead Generation

Brand journalism

Story-telling can help make brands resonate with customers. People love good stories. Stories help brands feel more "human" and allow brands to build loyalty and attraction. Brand journalism can help all stages of the customer relationship--from the early, prospect stage to increasing retention...

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Web design

Wordpress websites shouldn't be plugin crazy

When you install a plugin, you are essentially putting someone else's code within your website. Not all plugins are well-coded. Some are fantastic, while others are less so. Some plugins could pose risks to a website--from causing security issues and vulnerabilities or slow down a website. Also,...

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Web design

Don't forget the Wordpress cache!

Caching is a vital factor in improving a website’s overall performance. In WordPress this is especially true since the CMS creates HTML pages dynamically. PHP code working with MySQL database queries create the live site pages that a visitor experiences. Wordpress caching can reduce load time by...

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B2B

B2B marketing from visibility to retention

The B2B buying process tends to be longer than most B2C purchases. For this reason, it is vital to understand the B2C buying lifecycle. Here are the four components of the B2B marketing lifecycle: Brand visibility & reach Acquisition Conversion Retention Advocacy or loyalty Brand visibility (reach...

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SEO

Improve website conversion rates

Conversion rate is one of the most important metrics to measure on a business website. There are a number of factors that an organization can optimize to improve website conversion rate. Improve website conversion rates by optimizing these factors: Provide clear calls-to-action. Be clear in what...

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digital PR

How to Handle Marketing Disasters

There’s no doubt that digital marketing is a fantastic tool to reach audiences far and wide about your products and services. But sometimes even the biggest of companies can experience digital marketing disasters. Workers should know how to approach and handle anything from simply the wrong link in...

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Web design

10 Web Design Statistics

The practice of web design is a multi-disciplinary exercise. Designers might stand to benefit from adopting a consumer-centric approach that examines analytics, UX research, LEAN process, coding, aesthetics, interactive design theory, cybersecurity, marketing, and content strategy. Since websites...

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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