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Amazon sells 1m daily deal gift certificates in 17 hours online

Amazon sold 1 million daily deal $10 gift cards for $5 in 17 hours. As a result, the new service AmazonLocal offers website probably just raked in a huge number of new members in a short burst. This...

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Getting more than a 1000 crawl errors from Webmaster Tools data

Google recently updated it's Webmaster Tools, and Vanessa Fox (the original creator of Google Webmaster Tools) wasn't happy. Among the updates in the Webmaster Tools system was a reduction in the...

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New top level domains may not give a SEO boost in Google

Matt Cutts, Google's head of anti-spam, stated that the new top level domains should not give a boost in search engine ranking above existing domains. “I don’t expect a new TLD to get any kind of...

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Microsoft makes steady upgrades to web advertising system

Microsoft seems to be launching a new advertising feature a day lately. Quite a few of the newly launched features stick out. This may perk up the ears of many marketing professionals and SEO pros....

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PPC Online ads take a dip in Q4 2011

According to Kantar Media, US PPC advertising was 6.4% lower in Q4 2011 than one year prior. The drop in online advertising may be attributed in a large part to a drop in spending among financial,...

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Crawl errors revisited for webmasters

Google just updated their Webmaster Tool crawl errors, which inform designers and webmasters of problems Googlebot encounters when trying to crawl a website. This tool has become a staple for many...

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Facebook launches Premium ads with extra options

In preparation for it's IPO, Facebook has been focusing on strengthening it's advertising business. Advertising is one of Facebook's primary revenue sources. Facebook's latest release is a tool...

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LinkedIn's follow company button

LinkedIn just launched a "follow company" button that can be installed in a company's website or marketing materials. Very much akin to the Facebook Like button, this new "follow company" button will...

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Adwords API examples by Google to help developers

For web developers that need some context when working with the Adwords API to build custom applications, Google has a library of examples to work from. The client libraries code examples for Google...

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Microsoft teams up with Nokia for mobile

Microsoft has landed a great victory with Windows Mobile. Nokia has decided to adopt Microsoft Windows Phone as it's primary smartphone strategy. In Q4 of 2011, Nokia became the leading vendor of...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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