B2B Articles

B2B Marketing Insights

social media marketing

Nonprofit marketing statistics for 2014

Nonprofit marketing statistics focusing on fundraising, online marketing, content and social media, and other key nonprofit facts for 2014. Highlights from the 2014 Nonprofit Communications Trends Report: Top nonprofit communication goals for 2014: acquiring new donors, engaging community, general...

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B2B

B2B Digital Marketing Statistics

B2B marketers that embrace new techniques, strategies and technologies with digital marketing see big gains and cut through the chaos of a fragmented marketplace. Many CMOs of B2B companies grapple with the challenge of changing times. Many marketing departments are stuck in approaches from the...

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B2B

Build a B2B customer care program that drives retention and loyalty

B2B brands can build retention and loyalty by offering a customer support program. A customer care program does not need to be difficult to implement, but the best programs offer a mix of one-way and two-way communications that inform, inspire, educate and listen. B2B marketing is more than lead...

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B2B

Why your best salesperson is your website

The self-educating buyer In 2008, Roman Ray wrote, The Best Salesperson: Your Website, in Entrepreneur Magazine explaining how an business's best sales person is actually their website. The Internet has changed the way we shop Websites play a central role in the customer acquisition process. A...

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social media marketing

8 Content Marketing Techniques to Drive Traffic

As the internet for marketing becomes a more and more crowded arena, content marketing has become a primary strategy to boost a brand, grow traffic and reach more potential customers. But what if you could use your content strategy to achieve fast-paced traffic growth? Here are 8 strategies to...

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Lead Generation

Take Command of Your Social Media Marketing Strategy

As customers have become more in control of how they learn and engage with a brand, so too has the need to actively participate in social media in order to control messaging, nurture relationships and guide users through labyrinths of stories. As we accept the reality that inbound marketing is...

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digital PR

8 Ways to Make Sure a Company Remains Digitally Relevant.

Competing in the digital world has become a complicated and committed task and one that need nurturing every day. In order for you company to remain competitive in today’s landscape consider the following as part of your overall strategies for long term success. Make Technology Primary We now live...

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Web design

Optimizing eCommerce for Mobile

Mobile has grown past the point of merely driving customers to brick and mortar stores. It has become a central sales point. Mobile customers are task-oriented and brands need to ensure they provide an intuitive mobile eCommerce experience, because unlike desktop or in-store, customers are much...

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B2B

CMO guide to marketing automation

This article, the CMO guide to marketing automation, serves as a quick guide for CMOs considering marketing automation for their enterprise. Intended as a quick overview, this article can help CMOs understand marketing automation and sell it internally within their organization. Benefits of...

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digital marketing

Get Noticed on LinkedIn with the LinkedIn Publishing Platform

Whether you're a content creator, a business manager, or marketer, the LinkedIn Publishing Platform provides a compelling way for you to get found and build engagement. Using the platform correctly, however, requires writers to optimize their efforts on the networks. Follow these tips to maximize...

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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