B2B Articles

B2B Marketing Insights

Lead Generation

Attracting micro-donations through nonprofit website fundraising

Nonprofits need to expand their fundraising efforts beyond targeting big money donors. Give some attention to people who can provide micro donations for your nonprofit and cause. These micro-donors may also help become advocates and promoters furthering your organization's reach and visibility....

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B2B

B2B Content Marketing Tips and Best Practices

Content builds long-term value for marketing and lead generation; it's essentially the "meat and potatoes" of marketing. Just because your brand focuses on B2B transactions doesn't mean your content should be dry and over-saturated with tech lingo. Buyers and prospects researching B2B companies...

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B2B

Improve eCommerce sales with email marketing

Email marketing accounts for over 7% of all transactions on ecommerce websites, making email the one of the most effective ecommerce marketing channels, according to a report by Custora. Email is a critical part of an eCommerce brand's sales-nurturing and engagement strategy. The roles that email...

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B2B

The value of dark social channels for marketing

Dark social channels may have more of an influence on your prospective buyers that you might imagine. These traditionally hidden spots carry great influence and sometimes live in the gaps of what marketing and social analytics tools are able to track. Dark social channels are forms of social...

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B2B

Defining a content strategy for the Internet of Things

We have arrived at a critical milestone in the evolution of computing. The Internet of Things is just that milestone, which promises to turn everyday objects into smart, connected objects--taking on a new meaning. Telecom companies and communication service providers have a unique opportunity to...

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Knowledge Base

Funding options for nonprofit websites

Have you thought about how your nonprofit can fund a new website? It can get quite expensive for many nonprofits to overhaul their web presence. You have to factor the cost of developers and designers, or agencies that combine the two. How can you go about with the site if your nonprofit can't...

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B2B

Marketing Opportunities for the Internet of Things

The explosion of interest surrounding the Internet of Things presents a truly remarkable opportunity for marketing. The rise of internet-connected life, work and home is fueling growth and innovation across numerous industries--from communication services to manufacturing to healthcare. What caused...

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B2B

Marketing automation benefits for telecom companies

Marketing automation can accelerate success for telecom companies and offer a more relevant and personalized experience for leads and customers. The benefits in brief For many telecom and communication service companies, a top objective is to infuse the sales pipeline with new leads to support...

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B2B

Benefits of HubSpot COS for Telecom Companies

The HubSpot COS (Content Optimization System) offers many perks for telecom companies across the board. From radio and television, to telephones to computer networks, satellites, and the Internet - the HubSpot COS can be highly useful for each kind of telco. This is all thanks to the unique blend...

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B2B

Lead Generation for Telecoms - Tips and Best Practices

Marketing has changed... Many telecom companies struggle with lead generation. Marketing and PR have changed dramatically because of the Internet and this change has been accentuated by the adoption of smartphones and real-time marketing. As David Meerman Scott, author of The New Rules of Sales and...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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