B2B Articles

B2B Marketing Insights

Lead Generation

Tips for email marketing

Marketers sent over 838 billion emails in 2013. This is an outrageous number. Many mis-use or abuse email as a marketing tool. Spam is not the friend of customers. This short list of tips for email marketing will help you keep your email practice on the straight-and-narrow. 7 Tips for email...

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B2B

5 common support issues for enterprise websites

Many enterprises and businesses pour their hearts and souls into the website design and development process, but fail to support their websites longterm. Many organizations feel that if we build it they will come. This hopeful approach does not work out well for website marketing. This article...

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B2B

How to create B2B buyer personas

What is a buyer persona? Personas for marketing Why are buyer personas important to B2B marketing? Many marketing teams ignore the small planning tasks for creating B2B marketing campaigns. One of those often-ignored steps is the creation of buyer personas. Although missing this step may not be...

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B2B

Defining B2B Customer Lifecycle Marketing

Whether you describe it as a customer lifecycle or buyer continuum, defining the relationship stages for B2B marketing and sales is vital for teams involved in generating leads and revenue for B-to-B businesses. Defining the lifecycle your business employs and understanding the customer experience...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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