B2B marketers that embrace new techniques, strategies and technologies with digital marketing see big gains and cut through the chaos of a fragmented marketplace. Many CMOs of B2B companies grapple with the challenge of changing times. Many marketing departments are stuck in approaches from the...
B2B brands can build retention and loyalty by offering a customer support program. A customer care program does not need to be difficult to implement, but the best programs offer a mix of one-way and two-way communications that inform, inspire, educate and listen. B2B marketing is more than lead...
The self-educating buyer In 2008, Roman Ray wrote, The Best Salesperson: Your Website, in Entrepreneur Magazine explaining how an business's best sales person is actually their website. The Internet has changed the way we shop Websites play a central role in the customer acquisition process. A...
This article, the CMO guide to marketing automation, serves as a quick guide for CMOs considering marketing automation for their enterprise. Intended as a quick overview, this article can help CMOs understand marketing automation and sell it internally within their organization. Benefits of...
Marketing automation for B2B organizations can help potential buyers throughout the conversion process--from early stage to post-sale retention. CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get...
Landing pages are those areas of a website where visitors arrive after clicking an ad, a social post, a referral, or a search listing. There are typically many pages on a website that acts as natural landing pages in that visitors "land" there first--and bypass the homepage. A website will have...
Many prospects fail to view more than the first page they land on when visiting your website from an advertisement. If, upon this first impression, the prospect doesn't like what they see they will leave. Landing pages are direct and tailored messages for helping B2B organizations acquire leads....
Video can be a highly effective tool for B2B marketing. It's important that the videos an enterprise creates are useful, educational, or interesting to potential prospects, customers, or influencers. "Approximately 75% of online viewers interact with video ads in a month." -- Tremor Video Word of...
Though social media marketing has advanced leaps and bounds, it’s still no match for email marketing. The same can be said for B2B email marketing – when used properly, it can be a valuable marketing strategy. The reasons for which are simple: Email marketing is more scalable and less intrusive...
The B2B buying process tends to be longer than most B2C purchases. For this reason, it is vital to understand the B2C buying lifecycle. Here are the four components of the B2B marketing lifecycle: Brand visibility & reach Acquisition Conversion Retention Advocacy or loyalty Brand visibility (reach...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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